If you find your leads are dwindling, it's likely because your traffic is suffering. You need to bait the fish with SEO…
Hi friend,
It's pretty clear that the world has been slow to recover from the impacts of the last few years.
I'm seeing dwindling numbers across the board for many businesses — traffic, leads, sales and revenues are falling.
How do you stop the bleeding? In the mantra of SEO, "it depends."
Buying ads via PPC might earn you quick wins. You can take the "flood the web with content" approach at the risk of your website search engine ranking.
Or you could utilize the power of SEO to generate your leads.
Here is my favorite analogy for generating leads: If you want to catch fish, you must use the bait the fish are biting and fish where the fish are. In practical terms:
Define the ideal fish – a suitable large-fish client, not always a whale.
Find a desired outcome that the ideal fish has been looking to solve.
Build a program that delivers those specific results for that ideal fish.
Find out where the ideal fish are hanging out and put an offer in front of them.
Convert the fish with a pressure-free, trusted expertise sales approach.
It takes knowledge and expertise to successfully catch the fish. An expert SEO firm may be needed, or you can build your own team of experts through SEO training.
There are a lot of training options out there. If you go this route, you must do your due diligence and look into the credentials of who's providing the training. Many programs are taught by amateurs who believe they are experts because they read blogs or articles.
We offer SEO training designed by experts who average 10 years of experience in the industry. Our program fixes the problems of dwindling traffic and leads. And if we can teach you how to catch the fish, what would that mean for your business?
I'm interested to hear your thoughts.
Best to you, Bruce
BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008
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