If your SEO campaign is underperforming, it's likely because stakeholders and decision makers don't understand the value of SEO…
Hi friend,
We were recently contacted by a nationwide drug screening company in need of help with their underperforming website.
We uncovered numerous problems — technical issues, poor user experience and toxic backlinks. But the biggest problem the company faced was that no one was on the same page.
The web development team developed the site without adhering to proper SEO standards. And worst of all, they were unresponsive when asked to implement technical corrections.
A lack of company buy-in is the biggest problem we face in the SEO industry. There's no uniform knowledge, no consistency, people don't work together or talk to each other.
The result of this problem is disaster. And in these times of uncertainty, some businesses may never survive disaster.
That's why it's important for companies to prioritize SEO as a strategic initiative.
The fundamental way to accomplish this is to get proper training. But the biggest problem with SEO training is that most programs are once and done, not continual.
We built an SEO training platform that fixes the problems of training. It's frequently updated with resources and provides multiple opportunities to ask questions. I encourage you to sign up for SEOtraining.com — I think you'll find it to be one of the best investments you'll ever make.
Oh and by the way, our team educated the entire staff of the drug screening company I mentioned above and got all stakeholders to buy in. Once we got all the departments talking to each other and on the same page, their organic traffic jumped 166% and their user experience improved significantly by meeting the Core Web Vitals threshold.
That's the power of company buy-in. How would your business change if everyone in your organization understood the impact of SEO? It's time to get them trained.
Best to you, Bruce
BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008
It may not seem like it, but there's a deep relationship between branding and SEO that can drive success for your business.
In this article, we discuss why building a strong brand goes beyond recognition — it creates trust and builds credibility that search engines are likely to favor. You'll also get practical tips to strengthen your brand online.
The companies that are winning in the search results have the knowledge and resources to utilize SEO correctly. Are you one of them?
Hi friend,
SEO is vital to your staying in business on the web. Without it, you will pay through the nose for ads and struggle to compete.
The companies that win the traffic understand one important concept — SEO is about beating the competition, not the algorithm.
They know that every website is imperfect against the algorithm. When Google evaluates which pages to serve in its search results, it chooses the least imperfect compared to others for that query.
In other words, the winners know what it takes to successfully compete in search. If they're not working with an expert SEO agency, they are providing training for their employees.
Fully understanding SEO is the difference between winning and losing. Where does your business fall on the spectrum? Do you have the expertise it takes to win? If you're lacking the knowledge, have you considered getting your staff trained?
You might want to check out our SEO training and membership program. We can fix the lack of education problem and can help you transform your website into the authority that gets the traffic. It's worth giving it a shot if you want to be a winner.
Best to you, Bruce
BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008
Businesses need to be smarter and more efficient to stay competitive, especially during these uncertain economic times. Scaling up your marketing efforts without increasing costs can be challenging, especially when resources are tight. That's why many companies are turning to AI to streamline processes and expand capabilities.
In this article, we discuss the impact of AI on marketing and explain the ways you can utilize it to supercharge your marketing initiatives. You'll get tips to start scaling your campaigns today and achieve your business goals faster.
The digital marketplace is oversaturated and overcrowded. And in order to position yourself above the rest, you need to establish a strong brand authority.
How do you build customer trust? How do you maintain that trust and keep them coming back to your website?
This article helps answer those questions, and it gives you strategies to improve your credibility and visibility.
