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How to Optimize for Google Home NOW #OKGoogle
| | | Google Home, the latest voice-controlled home virtual assistant, made its debut this month. The future of digital marketing will undoubtedly be affected by the rise of Google Home, Amazon Echo and Apple Home. With smart home technology eradicating the need for a screen, let alone ten blue links, how can brands and businesses optimize for search? Read on to find out: - How Google Home will impact interaction with search results
- How Google Home will change your SEO strategy
- Why being an indispensable resource and understanding your analytics are more important than ever
Read More | | | Back to Basics
Watch Out for These New AdWords and Analytics Features, Tools and Data Announced by Google
| | | Want to know what new features are slated for release in Google Analytics and AdWords? Advertisers need to know about these changes, straight from the mouth of Google VP of AdWords, Jerry Dischler: - Expansion of the store visits metric which helps businesses track online visits driven by digital activity
- Changes to remarketing lists for search ads (RLSA) including cross-device retargeting of search and display ads
- Roll out of demographic targeting (gender and age) for search ads
- Similar audiences for search available in beta
Everyone should test the new features and tools for analytics platforms announced by Google's measurement and analytics senior director, Babak Pahlavan: - A new metric, session quality score, in Google Analytics which predicts the likelihood of a visitor making a transaction on your site or app
- A free version of Optimize 360, a testing and personalization product
- A free version of Data Studio, a collaborative report builder
- Additional data sources in Tag Manager
Read our report of all these changes as they were announced live and on stage at the search marketing conference SMX East. Read More |  | |       
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