| | SMX Rewind
Fresh Catch! Digital Marketing Tactics from Last Week's SMX Advanced | | | This month, digital marketing leaders from around the world convened in Seattle for Search Marketing Expo (SMX) Advanced. Bruce Clay, Inc. was on the scene, delivering unparalleled SEO training at the event and, of course, near real-time reporting. The following are live reports from key sessions with industry leaders including Gary Illyes, Dr. Pete Meyers, Jennifer Slegg and Travis Wright. Reports include a deep examination of the Google Quality Raters Guidelines, an SEM's guide to API hacks, and an ask-me-anything (AMA) session with Google's Gary Illyes. Read All | | | Liveblog Highlight
How SEO Ranking Factors Are Changing: The Latest Research
Reporter: Kristi Kellogg | | | An iconic session on the SMX docket, "The Periodic Table of SEO Ranking Factors: 2016 Edition," assembled SEO leaders sharing their research findings on how search results are being impacted by new technology. Notable SEOs Marcus Tober, Eric Enge and Leslie To describe the latest research on search ranking factors driving SEO right now. Tactics covered range from the effect of keywords on page to click-through rates in search results. Read More | | | Liveblog Highlight
Key Changes to the Google SERP: What You Need to Know Mid-2016
Reporter: Kristi Kellogg | | | You never know what you're going to get when you start an online search. Featured snippets are becoming more prolific. Result titles and descriptions just got longer. Ad blocks change size and color. It's 2016, and the days of 10 blue links are long gone. Marketing scientist Dr. Pete Meyers reviews recent key changes to the search engine results pages that we need to keep in mind as we make SEO magic. Read More | | | Liveblog Highlight
Ask Google Anything: Gary Illyes Talks RankBrain, Panda, Penguin and More
Reporter: Kristi Kellogg | | | The Ask Me Anything session with Google Search is always an SMX highlight. Google Webmaster Trends Analyst Gary Illyes reveals Google's position answers questions surrounding RankBrain, Google Assistant, Penguin, Panda and more! Read More | | | Digital Marketing Job Statistics
Infographic: Salaries and Skills for 4 Hot Digital Marketing Careers
Author: Mindy Weinstein | | | Digital marketing, a relatively new industry, has opened up a wide array of job opportunities for recent graduates and self-driven learners alike. We've outlined four booming career paths in digital marketing with salary statistics and job descriptions. This info will help writers, SEO analysts, SEM analysts and social media marketers understand if their compensation is in line with the rest of the industry. Plus, the data might help you or someone you know decide if it's time to kick-start your career in the growing digital marketing industry. Read More | |      
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