Search Engine Optimization: 2016

#######################################################

EzSEO Newsletter - Teach Online Book

http://ezseonews.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
on the unsubscribe link at the end, and you will not get it
again.
-------------------------------------------------------

Hi Peter

I just wanted to let you know that I've released a new book on Amazon Kindle. It's called "Teach Online - $50,000+ in my first year and more in the second!".

I've made it free today and tomorrow. Everyone has some knowledge or skill they can teach someone else, and my book will show you how.

Simply search Amazon for "teach online" and look for my usual "rainbow" cover. Adding in more of the title words should help you find it if you are having problems.

Incidentally, if you do not have a Kindle, don't worry. You can still read kindle books. Check out my post here for details:

http://ezseonews.com/kindle-publishing/no-kindle-no-problem/

That's it for now. Have a great week.

Cheers

Andy
http://ezseonews.com

#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2016 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zCxMbBxszEw=

Friday, December 2, 2016

EzSEO Newsletter - SEO 2017 Free Today

#######################################################

EzSEO Newsletter - SEO 2017 Free Today

http://ezseonews.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
on the unsubscribe link at the end, and you will not get it
again.
-------------------------------------------------------

Hi Peter

I recently sent out an email to subscribers to tell you that my new SEO 2017 book was free on Amazon. I had some messages from a number of people that missed the deadline to get the book, so I have arranged for it to be free again today. Be aware that this is for the Kindle version only.

If you don't own a Kindle, don't worry, you can still read the book because Amazon offers Kindle reading software for PC, Mac, iPhone and Android. Get more details here:

http://ezseonews.com/kindle-publishing/no-kindle-no-problem/

To find the book, simply go to Amazon and search for "SEO 2017". If you cannot find it by typing that in, you can also search using the ASIN number: B01NA6C96H

The new sections on backlinking in 2017 have got a lot of readers very excited. With Panda and Penguin cutting down websites that have engaged in aggressive backlinking, it seems many have just given up. The backlinking methods described in the book are the absolute best way of creating 100% white hat links in 2017, and they are extremely effective. It's the same strategy used by many of the top authority sites on the web.

The offer ends today 2nd December, so get it now if you want it!

I hope you enjoy the book. I'd love some honest reviews too.

cheers

Andy Williams

#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2016 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zCyMbOwsHEw=

Saturday, November 19, 2016

EzSEO Newsletter - My SEO 2017 Book As a Gift

#######################################################

EzSEO Newsletter - My SEO 2017 Book As a Gift
http://ezseonews.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
on the unsubscribe link at the end, and you will not get it
again.
-------------------------------------------------------

Hi Peter

I've just released the 2017 version of my SEO book on Amazon, and made it free TODAY!

The book is called "SEO 2017 & Beyond". It is an updated version of my SEO 2016 book, and includes a major update in the section on backlinks. If you want to learn the strategies that major authority sites use to gain backlinks, and see how you can do this for yourself, then the 2017 version of this book is worth downloading. It will be available for free on Amazon today and tomorrow (the 19th and 20th November).

For those of you that do not own a Kindle, please be aware that Amazon offer free software for PC, Mac, Android and iOS devices, so you can read kindle books on any of these devices. See my video here for details:

http://ezseonews.com/kindle-publishing/no-kindle-no-problem/

To find the book, simply go to Amazon and search for "SEO 2017". Alternatively, search Amazon for the book by it's ASIN number: B01NA6C96H

I hope you enjoy the book. I'd appreciate any honest reviews on Amazon.

cheers

Andy Williams

#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2016 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zCwMjCzMnJw=

Wednesday, November 16, 2016

Mobile SEO Pop Quiz: How Well Do You Understand the Google Mobile-First Index?

SEO Newsletter | Vol 150 | November 16, 2016

This Month's News

Feature
Mobile SEO Pop Quiz: How Well Do You Understand the Google Mobile-First Index?

Test your mobile-first know-how!

After news of a mobile-first Google index, Bruce Clay tests your understanding of mobile SEO and user experience with a quiz.

Google reaffirmed in a Nov. 4 post on the Webmaster Central Blog that a mobile-first index is coming.

While many have heard the news, many people may be confused by it.

Are you clear on how a mobile-first index will impact your websites, clients and mobile SEO strategy?

See how many of the questions on this eight-question quiz you get right. You'll also get our mobile-first checklists.

Take the Mobile SEO Quiz

Back to Basics
How to Build a Google Analytics Tracking Code

As optimizers we are constantly looking for more value-rich data sources.

Also known as UTM codes, tracking parameters or custom campaigns, Google Analytics tracking codes are custom tracking parameters that communicate granular information about how visitors interacted with your calls to action to arrive at your owned properties.

This freshly updated guide describes:

When to use and how to format a tracking code
Favorite tools for building UTMs
7 essential guidelines for formatting tracking codes

Tuesday, November 8, 2016

EzSEO Newsletter - Wordpress 2017 gift

#######################################################

EzSEO Newsletter - Wordpress 2017 gift

http://ezseonews.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
on the unsubscribe link at the end, and you will not get it
again.
-------------------------------------------------------

Hi Peter

Just a quick heads up. My updated Wordpress book, called Wordpress 2017 is available for free on Amazon TODAY. Just search Amazon for "Wordpress 2017" and it's probably the first item in the search results. If it's not, look out for the book with my usual colour bands and the top and bottom. I recently released the 2016 version as a way to start putting dates on these books (so people can find the most up to date version), so the release of the 2017 version is fairly soon after the 2016 version. The only difference between the two is that the 2017 version has a little more information to help those that are using the Wordpress.com service rather than a self-installed Wordpress from Wordpress.org. Also some advice on how to move a Wordpress.com site to a hosted domain.

Incidentally, if you do not have a Kindle, don't worry. You can still read kindle books. Check out my post here for details:

http://ezseonews.com/kindle-publishing/no-kindle-no-problem/

That's it for now. Have a great week.

Cheers

Andy
http://ezseonews.com
http://webcontentstudio.com

#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2016 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zMwcHCxsHJw=

Friday, November 4, 2016

EzSEO Newsletter - Move from Wordpress.com

#######################################################

EzSEO Newsletter - Move from Wordpress.com

http://ezseonews.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in to it. If you no longer wish to receive the newsletter, click on the unsubscribe link at the end, and you will not get it again.
-------------------------------------------------------

Hi Peter

This is just a quick heads up. I published a new article on my site, showing you how you can move a site from the free Wordpress.com service, to a Wordpress.org domain hosted on your web host of choice. If interested, you can read it here:

http://ezseonews.com/wordpresstutorials/moving-wordpress-com-website/

You can leave thoughts and questions in the comments section and I'll get back to you ASAP.

That's all for now. If you celebrate "bonfire night" (a UK tradition), stay safe this weekend!

Cheers

Andy
http://ezseonews.com
http://webcontentstudio.com

#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2016 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zMwcLMyMnCw=

Wednesday, October 26, 2016

EzSEO Newsletter - Google Outbound Link Penalty?

#######################################################

EzSEO Newsletter - Google Outbound Link Penalty?

http://clicks.aweber.com/y/ct/?l=57xqU&m=Jj.BNkpGKIJp5n&b=RnCBQl8MPKud9zNWJpg80g

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in
to it. If you no longer wish to receive the newsletter, click
on the unsubscribe link at the end, and you will not get it
again.
-------------------------------------------------------

Hi Peter

What's all this about a Google "Outbound Link Penalty"?

I have been hearing a lot of noise recently about Google penalizing web sites for outbound links. It's nothing new, and it's not something you probably need to worry about. I have written up a short discussion about this on my site which you can read here:

http://clicks.aweber.com/y/ct/?l=57xqU&m=Jj.BNkpGKIJp5n&b=6fYWpTl4mXzdr1CcGo_G6Q

If you have anything to add to that, please leave your thoughts in the comments section.

And finally, a heads up. If there is anything you want to learn, now is a great time. Udemy have just started a $10 sale where you can get most Udemy courses for just $10. Here is a link to explore the courses for yourself. This $10 sale runs until the end of October.

http://clicks.aweber.com/y/ct/?l=57xqU&m=Jj.BNkpGKIJp5n&b=OHhKQVeYkH_k5WxHfUxZrA

That's all for now.

Have a great week.

Cheers

Andy
http://clicks.aweber.com/y/ct/?l=57xqU&m=Jj.BNkpGKIJp5n&b=RnCBQl8MPKud9zNWJpg80g
http://clicks.aweber.com/y/ct/?l=57xqU&m=Jj.BNkpGKIJp5n&b=c7Umo.j9HrOpI7v3DzeheA

#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://clicks.aweber.com/y/ct/?l=57xqU&m=Jj.BNkpGKIJp5n&b=RnCBQl8MPKud9zNWJpg80g

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2016 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zMzszMxsrEw=

Tuesday, October 18, 2016

Your Google news fix: Voice search SEO & new data in GA and AdWords

SEO Newsletter | Vol 149 | October 18, 2016

This Month's News

Feature
How to Optimize for Google Home NOW #OKGoogle

Google Home, the latest voice-controlled home virtual assistant, made its debut this month.

The future of digital marketing will undoubtedly be affected by the rise of Google Home, Amazon Echo and Apple Home. With smart home technology eradicating the need for a screen, let alone ten blue links, how can brands and businesses optimize for search?

Read on to find out:

How Google Home will impact interaction with search results
How Google Home will change your SEO strategy
Why being an indispensable resource and understanding your analytics are more important than ever

Back to Basics
Watch Out for These New AdWords and Analytics Features, Tools and Data Announced by Google

Want to know what new features are slated for release in Google Analytics and AdWords?

Advertisers need to know about these changes, straight from the mouth of Google VP of AdWords, Jerry Dischler:

Expansion of the store visits metric which helps businesses track online visits driven by digital activity
Changes to remarketing lists for search ads (RLSA) including cross-device retargeting of search and display ads
Roll out of demographic targeting (gender and age) for search ads
Similar audiences for search available in beta

Everyone should test the new features and tools for analytics platforms announced by Google's measurement and analytics senior director, Babak Pahlavan:

A new metric, session quality score, in Google Analytics which predicts the likelihood of a visitor making a transaction on your site or app
A free version of Optimize 360, a testing and personalization product
A free version of Data Studio, a collaborative report builder
Additional data sources in Tag Manager

Read our report of all these changes as they were announced live and on stage at the search marketing conference SMX East.

Friday, September 16, 2016

EzSEO Newsletter - Backing up Wordpress, Web Content & Conwy

#######################################################

EzSEO Newsletter - Backing up Wordpress, Web Content & Conwy

http://ezseonews.com

#######################################################

-------------------------------------------------------
IMPORTANT: You are receiving this email because you 0pted in to it. If you no longer wish to receive the newsletter, lick on the unsubscribe link at the end, and you will not get it again.
-------------------------------------------------------

Hi Peter

Please note that you can read this online where there are a few photographs, and you can leave comments:

http://ezseonews.com/internet-marketing-tips/wordpress-backup-and-restore/

Life here in North Wales is very different to the life I had in Tenerife. But I am loving it. One of the nice things about moving to a new area (in my case a new country), is there is so much to explore. The cooler weather, history, places to visit, and let's not forget the wonderful Parisella's ice cream shop in Conwy. If you ever come up to North Wales, Parisella's is well worth a visit. All of the ice cream I have tried there is fantastic, but my special recommendation would be for the Welsh Honey & Honeycomb. I happily drive 15 minutes to Conwy to get one. And what a wonderful town to enjoy that ice cream. The amazing medieval castle, the 14th Century Aberconwy House, Plas Mawr dating back to the late 1500s. Steeped in history, this picturesque seaside town also has an amazing quayside, boasting the UK's smallest house. I would have taken a photo of the inside to show you, but my camera would not focus properly (the far
wall was too close). It's just 6 foot wide and 10 foot high. Apparently one of the previous owners was a 6ft 3 inch sailor that had to sleep with his feet out of the window. If you have a few moments to spare, I highly recommend you look up Conwy on Google and switch to image search. If you ever come up to North Wales, shoot me an email and I'll meet you for an ice cream (or beer, in the haunted Liverpool Arms down by the quayside).

One thing that hasn't changed much is work. I am still plugging away at building affiliate sites, creating new courses and working on some new software. A big part of my work is writing. I am fortunate that I enjoy researching content and writing, but in the last couple of years I have started outsourcing more and more of my website content. There is one writer I trust 100% who has never let me down. If I have a project to do, I always turn to him first to see if he is free to take on the work. His name is Andy H, and some of you may have used him as well (I have recommended him in the past).

Andy H started out as my book editor, and moved into writing content for me when I told him I needed a writer. He sent me an email last week, telling me about a problem he is currently experiencing on Upworks. There is a glitch affecting a few people that prevent them from bidding on jobs. That means there is an opportunity for anyone looking for a great writer (or editor, proof-reader, etc), because Andy has less work on at the moment.

Andy is an ex-English teacher, so knows his stuff. He has specialized in helping students where English is a second language, with a focus on conversational fluency, reading comprehension, grammar focus and business presentation skills. Andy is also a web publisher, and runs his own affiliate websites, so knows that side of the business. Andy also has a course on Udemy called English Grammar 101 (which I narrated for him). That is usually near #1 on Udemy when searching for English Grammar, so as I said, Andy knows his stuff.

So, if you have any content writing requirements and you need to outsource to someone you trust, you cannot pick a better person for the job. I've included his Upwork bio link below. You will need to login to Upwork (go signup if you haven't got one) to view the profile. You can see the kinds of work he has been doing, and the types of responses he is getting for his work. As I said, this is a great opportunity if you need quality content. Since Andy cannot currently bid on jobs, he has a little free time to take on some new work (he is usually booked solid).

Here is his profile page: http://www.upwork.com/o/profiles/users/_~01e298f14d40cc8b59/

If you want to check out some of the work he has done for me, take a look at this website of mine:

http://fishyfats.com/

Apart from the homepage which I think was mine, Andy wrote all of the other content on that site. I was running a course on Udemy about building affiliate sites and did not have the time to write all the content I wanted, so got him to do it.

While I am on the topic of Udemy, I also just released a new course called Wordpress Backup & Restore.

If you own a Wordpress site, you really do need to make sure you back it up in case of any issues (hacking, server breakdown, etc). The course shows you everything you need to know, including how to manually backup and restore, as well as setting up an automated system to backup on a schedule and upload backups to Dropbox (or other online storage area). The course was approved last night, so for the release period, I have included a $10 coupon link below:

http://ezseonews.com/wordpressbackuprestore

For anyone interested in learning Wordpress, I release a new version of my Wordpress for Beginners book on Kindle. It's called Wordpress for Beginners 2016, and covers the latest version of Wordpress. Again, for the release, I have put the price down. Today it is just $2.99. Here is the link to read more about that book:

http://ezseonews.com/wordpress2016Kindle

That's all for now. Hope to see you in Conwy sometime soon...

Have a great weekend.

Cheers

Andy
http://ezseonews.com
http://webcontentstudio.com

#######################################################
If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

Any tips or questions & answers I print in this newsletter will also be put up on the web version of the newsletter with a link to your site if you want it. That's extra free traffic for your site as well as an incoming link to your site.

The products reviewed in this newsletter are often affiliate products, and as such, if you buy through my link, I may receive a commission.

The contents of this newsletter is copyright 2016 Andrew Williams. If you want to republish any of the articles, you must get permission from the author.

This newsletter disclaims all responsibility for the advertising copy or the product advertised. You cannot rely on the fact that the newsletter has examined the product or recommends or endorses the product, unless it clearly says that it has, when you make your decision whether or not to purchase the product or interact with the advertiser. You are advised to do your own investigation before buying.

#######################################################

Correos 4
38410 Los Realejos
Tenerife
Spain

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?TIwszBxMtKyMjMxsTOyctEa0zMxMHAwMDBw=

Tuesday, September 13, 2016

A New Way to Think About Links & Other News

SEO Newsletter | Vol 148 | September 13, 2016

This Month's News

Feature
Why You Don't Need that Link to Get the SEO Benefit from an Online Name Drop: The Power of Linkless Mentions

We talk a lot about links in the SEO industry. Here Duane Forrester talks about the absence of links. How a mention without a link is good for SEO.

What are linkless mentions? They happen when someone mentions your business or brand online without a hyperlink. This is also known as linkless attribution.

We're not talking about spam mentions. Comment spam is not transferring credibility to your business. Search engines likely use the same quality assessment filters on linkless mentions as they do hyperlinks. Read all about:

The diverse set of clues the engines use to determine a site's expertise, authority, trust and relevance (hint: it's a lot more than links)
How positive and negative mentions of your business or brand, even mentions without links, can send signals to search engines
The true value of public relations for SEO customer reach

Back to Basics
SEO Crash Course for CMS Content Publishing

Are you a writer or someone involved in the publishing process of your business? Do you consider keywords before you hit publish? If you haven't taken a moment to understand SEO best practices, this webinar is for you.

Bruce offers SEO guidance to those writers, editors, bloggers, and marketing managers who rely on a content management system. View the presentation replay for an SEO crash course on:

The top 10 things you can do using a content management system to see better search engine rankings
How to use internal linking to build a theme that search engines view as topic relevance
How to train your writers to build SEO into the research and publishing process

Hot Topic
Is It Time to #AMPlify? Your Starter Guide to Accelerated Mobile Pages

If you care about the ROI of your website, you know the importance of mobile page speed. Users expect pages to load in the blink of an eye or else they bounce. Unfortunately today, websites can take a handful of seconds to load, meaning grumpy users.

Google has pushed its major speed initiative, Accelerated Mobile Pages, AMP for short, hard over the last year. We know that mobile-friendly pages get an organic ranking boost in Google. Currently, AMP results are delivered as a cluster in a carousel at the top of a search results page. Later this year, within Google's mobile search results AMP pages will be indicated with a small grey circle with a white lightning bolt.

In advance of AMP expanding in Google Search, over the next few weeks Google is posting pointers to help businesses "AMPlify" their websites. Follow or post with the #AMPlify hashtag on Google+ and Twitter for the tips and conversations.

As AMP features and specifications evolve, marketers can capitalize on improved UX and ranking opportunities by staying up to date on AMP.

Get your team up to speed in the #AMPlify age. Here's a primer on the AMP opportunity. We outline:

What AMP is
Who AMP is for
The problems AMP solves
And the SEO's toolbox for page speed optimization