| | Feature
Google's Gary Illyes On the What, When & How of Coming Algorithm Updates (Video)
Authors: Bruce Clay, Inc. | | | Google Webmaster Trends Analyst Gary Illyes joined Bruce Clay for a candid conversation this week, sharing his insights into topics vital to SEOs in a live video Hangout. Gary answered Bruce's questions on everything from how off-page ranking factors stack up against each other to the latest with Panda, Penguin and ranking algorithm updates. There were several takeaways for the SEO community that came out of the interview, including: - Google considers Panda part of the core algorithm now, and Illyes admits he'd like to change the perception of Panda as a penalty.
- In the future, Google plans to slowly update the Panda algorithm updates with refreshes, while meanwhile, the plan is to have Penguin updates happen in real time.
- He describes the next refreshes of both Panda and Penguin as "months away," but explains that when changes are made, they won't necessarily be announced.
Read More | | | Conference Showcase
Fall Brings SMX East and Pubcon — Search Industry Events Not to Miss
Author: Bruce Clay, Inc. | | | Conference season returns after summer break with SMX East in NYC and Pubcon Las Vegas in the coming weeks. Why do these digital marketing events drawing thousands of attendees matter to you? Here's why we go to conferences and recommend digital marketers keep their knowledge and rolodexes fresh from live events. - Inspiration and education: Get an injection of ideas and tactics that are so motivational and next level that you can't wait to get back to start implementing.
- Expertise development: Be better at your job.Grow your value to your team and your personal professional cache.
- Networking: Rub elbows with some of the sharpest minds, future mentors and door openers.
- Sales leads: Connect with potential clients who stand to benefit from your tools, services, and skillset, if only they know who you are and what you do.
- Business development: You never know where your business love story is about to begin. At a conference you may meet personalities who are the peanut butter to your jelly.
- Industry standards development: Be on the front lines of best practices as they're created as the digital marketing community comes together to acknowledge, study and adopt them.
It's not too late to get your ticket to SMX East and Pubcon and to save with discount codes for each show. Receive a 10 percent discount on any pass type and/or workshop at SMX East, Sept. 28 – Oct. 1, with the code SMX15BRUCECLAY. Use the code ex-6104410 to get 10 percent off your pass for Pubcon Las Vegas, Oct. 5 – 8. Not everyone will make it to every conference every time. If you can't make it to SMX East in New York City or Pubcon Las Vegas, you can do the next best thing by following the sessions (near) live on our blog. See the sessions you can get liveblog coverage of here, which will be updated with links to the liveblog posts as they happen. Read More |  | |      
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