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The Complete Guide to Disavowing Links for Google and Bing
Author: Melanie Saxe | | | The search engines' disavow links tools are needed in today's link penalty environment. As with all powerful tools, they come with questions about proper use and concerns for abuse. It doesn't help that site owners have no insight into disavow data held by Google and Bing. As is often the case, SEOs have become comfortable with the unknown. Here, get a clear map of disavow links tool best practices, including: - How to tell if you need the search engines' disavow tools and the benefits of using them
- Some drawbacks and limitations of the disavow links tools today and workarounds coming soon
- How to create and submit a disavow file to Google and how to use the Disavow Links tool from Bing
Read More | | | Back to Basics
SEM Keyword Research 1-2 Punch: AdWords Keyword Planner & SEOToolSet Keyword Tools
Author: Diana Becerra | | | Brace yourself for a detailed guide to two powerful keyword research tools: the Google AdWords Keyword Planner and the SEOToolSet® Keyword Suggestions tool. Learn how to use the AdWords Keyword Planner and SEOToolSet Keyword Suggestions tool together for greatest effect, allowing you to: - Get keyword suggestions based on seed keywords and info to help you decide what's a good keyword
- Vet keywords by checking to see if they're actually used and when they were used most in the last year
- Expand keyword list with new, relevant keywords and opportunities you're not currently aren't aware of
Read More | | | Education Matters
SEO Summer School in Europe
| | | Bruce Clay's acclaimed SEOToolSet Training returns to Milan, Italy, on July 14 and 15. This training opportunity comes to Europe only once a year. Whether you're a European SEO or an American on holiday, you won't want to miss this opportunity. Sign up by June 19 to save 200€ with the super early bird rate. During this two-day course, you'll also be able to directly ask Clay questions, an invaluable opportunity. All students also receive a subscription to the newest version of our SEOToolSet software, the book "Search Engine Optimization All-In-One for Dummies," and a wealth of take-home training material. The course will be taught in English and translated into Italian. Lunch and snacks will be provided daily. Get Info & Sign Up! | |      
Mobile Marketing: How to Convert the Mobile Visitor
AdWords Upgrades! Mobile Ad Formats, Cross-Device Conversion Tracking, Plus Automation
How to Configure a Custom 404 Error Page in Microsoft IIS Server  We are on the hunt for talented, energetic and experienced marketing professionals to fill two positions in our main offices in Southern California. Interested candidates with one to two years of experience should apply through LinkedIn for the SEM analyst position. Connect with us:      
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