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The Comprehensive Mobile-Friendly SEO Guide for Business Owners Post-April 21st #Mobilegeddon
Author: Kristi Kellogg | | | We're one week out from Google's latest major algorithm update. If you are a hands-on small business owner managing your own digital marketing, this article is your go-to guide for dealing with the aftermath of Google's April 21st update. It's time to dive into data and plan ahead — because even if the mobile-friendly update boosted your mobile traffic, we know search engine optimization is never complete. Read on for our mobile-friendly SEO recommendations to improve your website's appearance in mobile search results, including: - How to create a baseline report that shows you how your mobile search traffic was affected by the update
- The importance of a mobile-friendly label and other annotations that stand out on mobile search results pages
- A brand new opportunity to customize your breadcrumb URLs in Google mobile SERPs
Read More | | | Back to Basics
Tips for Getting the Most out of Call-Only Ads in Google AdWords
Author: Jack Van Leeuwen | | | In February, Google made it easier for advertisers to engage smartphone users with a new ad type: call-only ads. Although call-only campaigns are fairly new to Google AdWords, there are certain steps you can take to get the most out of them. If your business can leverage phone calls into leads and sales, read these optimization tips for AdWords setup and reporting to help you get the most from call-only ads. You'll learn: - How to set the length of time for conversion, count and conversion window that is right for your business
- How to structure call-only campaigns within your AdWords account to allow for more granular control over keywords and bidding
- Where to find data that allows for enhanced reporting of your call-only ads
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Google's New Mobile Breadcrumb URLs: Making the Most of Your Site Name & URL Structure
Oh, the Challenges SEO Tools Can Solve! Announcing SEOToolSet 6
Apps: The New SEO Frontier?  We are on the hunt for talented, energetic and experienced marketing professionals to fill two positions in our main offices in Southern California. Interested candidates with at least four years of experience should apply through LinkedIn for the senior SEM analyst and senior SEO analyst positions. Connect with us:      
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