Search Engine Optimization: SEO Newsletter: What Happened Behind Bing's Closed Doors?

Tuesday, February 24, 2015

SEO Newsletter: What Happened Behind Bing's Closed Doors?

SEO Newsletter | Vol 130 | February 24, 2015

This Month's News

Feature
Bada BING, Bada Boom! Man at Center of Microsoft Backtrack Heard 'Round the Search World: Exclusive Duane Forrester Interview
Author: Kristi Kellogg

Bing's Duane Forrester is the mind behind Bing Webmaster Tools and the vehicle of the search engine's webmaster outreach. Last October, Forrester found his name on a layoff list of 3,000. Search marketers who adore Forrester for his straight-talking, webmaster championing, laid-back demeanor were by turns shocked and annoyed. How could the No. 2 search engine spare its most public figure and PR Ace? What did the move say about Bing's attitude and support for the search marketing community? In December, Microsoft put any doubt of its commitment to search and the online business community to rest by admitting mea culpa and returning Forrester to his previous seat.

In this exclusive interview, learn from Forrester first-hand:

What happened behind closed doors to return Forrester to his role at Bing
His recommended process for a mobile usability audit
His favorite conference memories, including his initial meeting with Matt Cutts

Back to Basics
3 Free SEO Tools for Keyword Research, Competitor Analysis & Organic Optimization
Author: Chelsea Adams

Looking for free SEO tools? Bruce Clay, Inc. offers 10 free organic optimization tools to help you analyze your own web properties, as well as the properties of your clients and competitors.

This month we've highlighted three of our free tools on our blog. These tools perform competitive research, on-page optimization, and keyword research. Select from the list below to run the tool, read about the data provided and learn how to use the data in your SEO strategy: