| | Feature
Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon
Author: Kristi Kellogg | | In October, two major Internet marketing industry conferences took place: Search Marketing Expo (SMX) East and Pubcon Las Vegas. From the conversations and conference sessions, two major themes emerged: the necessity of optimizing for mobile at every turn and the importance of a mission that goes far above and beyond sales. This article highlights: - How to pair a company mission and a clear brand to make your consumers your biggest advocates, as Chris Brogan explains in his Pubcon keynote.
- Why marketing that is chiefly concerned with being useful is marketing that people cherish rather than tolerate, as Jay Baer, author of "Youtility" explains.
- Important mobile platform considerations, including click-to-call extensions for search ads and mobile design options beyond responsive design, to make sure your business is covering the bases when optimizing for the mobile use revolution.
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What Are Social Meta Tags? Open Graph and Twitter Cards Made Easy
Author: Niki Payne | | Social Meta tags give marketers control over the experience their content produces as it shows up on social networks including Google+, Facebook and Twitter. The title, description and image can all be specified by the content publisher so that the content, when viewed in a social feed, looks snazzy and is optimized to get a click. Learn: - How to implement Open Graph protocol so that content is optimized for sharing on Facebook, as well LinkedIn, Google+ and Twitter.
- Tools for validating and debugging Open Graph and Twitter Card tags.
- The recommended WordPress plugins that allow you to easily add social Meta markup for Open Graph and Twitter Cards to a WordPress site.
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