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Summing Up a Summer of Search Engine Shuffling for SMBs and DIY Marketers
Author: Virginia Nussey | | Odds are good that maintenance and promotion of your website fall somewhere in the middle of your skill set, from expert to overseer. Even if you are hands off, it would do you good to know what's new and next in SEO. That way, you can make sure your web presence is capitalizing on opportunities. To that end, you'll find the latest SEO info from the last few months, and the search engine optimization tips it necessitates, in this article that covers: - The Google Quality Rating Guidelines, a resource that illuminates Google's quality assurance program for its search results. Here we shed light on new ways to understand how Google determines expertness, authority and trust.
- Google's abandonment of authorship markup. Author photos and bylines next to search results are gone, and the 35% click-through rate increase those photos seemed to generate. Do you have authorship markup on your site? Find out what to do about authorship markup here.
- A new minor ranking signal in HTTPS (secure encryption). But before you demand your webmaster secure your entire site, learn the costs and requirements of HTTPS.
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Getting Started with Google Webmaster Tools & Google Analytics
Author: Paula Allen | | How well do you understand how your own site is performing? Many website owners know when their online business is up or down, but have only a vague sense of why. But it is possible to know specifics and have the kind of analytical data you need to make informed decisions that will improve your site's SEO and marketing strategy. No, it's not science fiction, nor is this a sales pitch. The tools you need are available — for free — from Google. If you're ready to stop flying blind through your website decisions, learn how to: - Install your own personal instrument panel! This article gives you the resources to set up Google Webmaster Tools and Analytics.
- Understand what Google Webmaster Tools and Google Analytics are for and the data they give you.
- Get started using these powerful free tools and know the reports to look for.
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Jim Yu on the 'Massive Mobile Shift'
Jason White's 'Stupid Successful' SEO Guide to Keywords, Link Cleanup and Personal Success Connect with us:      
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