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How Our Experts Are Responding to Google's August Updates
Author: Virginia Nussey | | Google has confirmed a brand new organic ranking signal and indicated that an update to its link penalty algorithm, Penguin, is "not far away." If that hasn't kept SEOs busy this month, there's also the fifth revision of Google's Quality Rating Guidelines to review, a detailed guide to evaluating and quantifying website and page quality. Top analysts at Bruce Clay, Inc. offer analysis and action items in light of this recent information in a Hangout On Air recorded this week. Watch or read the summary to get: - Considerations for evaluating if your site should move to HTTPS
- Google's instructions for evaluating website reputation and why it's important to optimize brand presence off-site
- Recommendations for sites that Google has set higher standards for — Your Money or Your Life (YMYL) pages
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Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013
Author: Niki Payne | | For marketers and retailers, the holiday shopping season is upon us. Your holiday PPC campaigns need to be ready long before your customers start to get their shopping and bargain hunting on. If you're interested in a paid search advertising campaign for the holidays but haven't had your head in the PPC space since the last holiday season wrapped up, here's a rundown on all the major changes to AdWords since last Christmas. You'll learn about: - Shopping Campaigns, Google's replacement for product listing ads, and how to convert PLA campaigns
- How to utilize Google My Business, a replacement of the former Google Places for Business that boasts improved dashboard and management capabilities
- New conversion reporting features, including website call conversions, so you know when visitors from your search ads call your store
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Drinks on us! We're sponsoring the SMX East Meet & Greet on Sept. 29 at the Sheraton New York Times Square from 6:00-7:30 pm. It's after Bruce's SEO Workshop and open to all attendees of SMX East. Could Disappearing Author Photos in Google SERPs Signal Coming Author Rank?
8 Common Mobile Website Pitfalls to Avoid for SEO
Google Author Rank is Coming; ClearVoice is Ready Connect with us:      
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