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Could Disappearing Author Photos in Google SERPs Signal Coming Author Rank?
Author: Kristi Kellogg | | Google has removed photos of authors powered by authorship markup from search results. Since the change was announced last month, search marketers have speculated about why. Some suspect Google's interest in ad revenue is a major motivation. Google says its intent is to de-clutter the SERP. And a Bruce Clay, Inc. analyst suggests that removing author photos may lead to a less-spammed utility that Google can use as a trustworthy ranking signal. In this exploratory article we: - Review the proper application of authorship markup and when it is appropriate to use
- Outline several theories for why Google has changed author info displayed in SERPs and evaluate the likelihood of each
- Look at what Google may be doing to clean up authorship and author authority as an eventual ranking signal
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8 Common Mobile Website Pitfalls to Avoid for SEO
Author: Niki Payne | | Half of American cell phone owners use their mobile as their primary access point to the Internet. That means an average of half your website visitors are viewing your site from a mobile device. Check your analytics to verify the truth of this and then ask yourself if your site is optimized for the mobile browsing and search experience. Based on our experience reviewing client websites, we've compiled a list of the eight most common issues websites have when delivering content to the mobile user. This article presents these barriers to an optimized mobile experience, leaving you with: - An overview of the three options available for serving a mobile experience to a user, and how to decide which solution is best for your business
- A checklist of issues, from faulty redirects to missing or wrong canonical tags and alternate tags, that plague mobile websites, with solutions to correct them
- Resources and guides for ensuring your mobile website is accessible to Google and displayed optimally in search engine results pages
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The Search + Social tour is coming to Boston on 7/31 and Houston 8/14. Talk to Bruce Clay & other noted marketers at these FREE events sponsored by Inc. & Bing. Why Press Releases Still Matter to SEOs
15 Questions to Ask When Hiring a PPC Agency
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