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Prioritize Your Strategy with the 'SEO Factors and Trends Midyear 2013 Report'
Author: Virginia Nussey
| | | Bruce Clay, Inc. has released the annual report on the state of the SEO industry. Intended for the eyes of SEOs, Internet marketers and decision makers, our 20-page report will help you prioritize the tactics that make up your SEO strategy. The search engine ranking and display factors identified within can be matched to your own site's assets and information strengths. Identified factors, trends and recommended actions covered include: - How to develop content that can't be usurped by a seductive Knowledge Graph carousel
- Google's preferred technology for optimizing your site's mobile user experience
- Ensuring your site is taking advantage of rich snippets and other on-SERP modifications to improve click-through rate
Read More | | | Back To Basics
Spam Techniques Over the Years and SEO that Lasts
Author: Bruce Clay | | | As an SEO veteran and thought leader, Bruce Clay has witnessed the myriad failings of spam techniques since 1997. Bruce discusses the Wild West nature of optimization in the early years of SEO and Google's continued efforts to identify spam tactics and devalue associated ranking factors. The importance of utilizing lasting SEO techniques such as high-quality content is apparent as Bruce discusses: - The early days of search engines and the blurred line between SEO and spam tactics
- What the next frontier of spam will be now that links have been cleaned up
- How to keep from falling victim to the next well-sold spam tactic
Read More | |      
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