| | Feature
Google and Bing's Advice to SEOs at SMX Advanced
Author: Virginia Nussey
| | | At the SMX Advanced search marketing conference that took place in June, search engine representatives from Google and Bing held keynotes and sat on panels sharing info and recommendations to the search marketing industry. For instance, Google's Matt Cutts warned webmasters of advancing spam detection and said that compelling content and user experience was the way to the top of Google results. In this month's feature, read about what the search engines representatives emphasize as SEO priorities, including: - Where to look for messages from Google about your site as the search engine aims to communicate more with webmasters.
- The five priorities webmasters should address for optimal Bing rankings.
- Why Schema.org and structured data are a must when optimizing a site's rankings in both Google and Bing.
Read More | | | Back To Basics
SMX Advanced Non-Negotiables: Social Signals, Mobile Search and User Experience
Author: Kristi Kellogg | | | During the conference's thirty sessions, three themes emerged as panelists offered the latest news and best practices for Internet marketing optimization. The three topics emphasized in keynotes and dinner conversations alike were social media's impact on search, a mobile-friendly site, and the old standard, compelling content. Understand the implications of these SEO priorities with some basic background on: - How to leverage an active social media presence and on-site integration of social signals like Google +1 buttons to aid search visibility.
- How searchers are shifting behavior to favor mobile search and the preferred method of optimizing your site's mobile experience.
- Three things to think about to help you develop a site's user experience for engagement and conversion.
Read More | | | International
Using YouTube to Create Engaging Video Marketing
Author: Paolo Bennardo | | | Clients of the Bruce Clay Europe office express great demand for YouTube video and channel optimization. An SEM analyst in the European office shares how he created a video for a client that landed in the top five most viewed videos in Italy last month, and how the lift in traffic that followed the top-5 ranking resulted in increased public brand awareness. The formula: compelling video content + YouTube features that let marketers put links in video + ads on YouTube to seed attention. This article outlines one model for doing this by explaining: - How to implement new features in the YouTube One Channel design, including custom cover photos and custom tabs for playlists.
- How to create an interactive experience with annotations within the video that link to your own site.
- Three TrueView video ad formats that can be used to drive views and increase campaign awareness.
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