| | Feature
Quality Content Delivers Stellar Performance
Author: Kristi Kellogg
| | | In this month's SEO Newsletter, we're giving the stars of Internet marketing a moment in the spotlight. Quality content that engages users and drives traffic has proven itself to be a shining star of Internet marketing this year, with reports citing content creation as major priority and hailing blogging as a powerful tool for conversion. In this month's feature, focus in on: - The characteristics of quality content.
- What to consider when creating quality content, especially when blogging.
- How to best use content to establish your brand voice.
Read More | | | Back To Basics
What Are Keywords, and Why Do They Matter?
Author: Chelsea Adams | | | Keywords play a starring role in SEO and Internet marketing; here they get their close-up. Sometimes knowing why you're doing something can make all the difference so we discuss what keywords are, what they are not, and why Internet marketing optimization specialists spend so much time thinking about keywords. Topics covered in more depth include: - What keywords tell you about your target audience's demographic, personality, interests and needs.
- Using long-tail keywords to attract qualified leads.
- Guidelines to identify keywords that align with searchers' queries.
Read More | |      
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