| | Feature
Bruce Clay on Expecting and Escaping Google Penguin's Wrath
Author: Kristi Kellogg
| | | During The Search Police panel at last month's SMX West, Matt Cutts announced that a significant update to Penguin is on its way. The algorithm change known as Penguin launched in April 2012 and was followed by a series of updates. With each update, more over-optimized felt the effects. A search engine watcher since before Google hit the scene, Bruce Clay poses predictions to the questions that have been on SEOs' minds: - When will the next Penguin update happen?
- What can we expect from Google's next crack-down on manipulative links?
- How can we best prepare for the next Penguin update?
Read More | | | Back To Basics
SEO-Friendly Content Curation in a Post-Panda World
Author: Virginia Nussey | | | If you're a brand online, today's conversational media world requires you're also a publisher if you have any hope of holding space in the public marketplace. When done right, editorialized curation is an efficient publishing model that can aid SEO objectives such as fresh, unique content. Yet, precautions must be taken to ensure it meets search engine quality standards. In this article you'll read about: - The new media publishing requirements of brands today.
- The findings of our SEO ranking tests on curated blog content.
- Guidelines for content curation that meets search engine quality standards.
Read More | | | International
Tips For Long Lasting Customer Relationships — Part 2
Author: Manuel Keppeler
| | | Building long lasting customer relationships is essential to the health of any business. In part two of this series, we delve into the key components of customer interaction and communication. A few ways to strengthen your customer relationships discussed herein are: - Offering your clients complete honesty and transparency.
- Going the extra mile to ensure your clients feel their needs are met.
- Staying in regular contact with your clients and on top of their business developments.
Read More | |       
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