| | Feature
Capitalize on Emerging Marketing Trends Emphasized at SMX West
Author: Virginia Nussey
| | | The topics covered at an Internet marketing conference paint a picture of the online landscape. There were three major themes that emerged from the first SMX Search Marketing Expo of 2013. In this article, businesses seeking a competitive Web presence will understand how to leverage these truths: - The future online is social.
- Google is adding more ways to rank reputation and authority to solidify its position as the ultimate popularity contest judge.
- And Facebook is the social butterfly who knows everyone and what they're into, so get connected.
Read More | | | Back To Basics
Claiming Your Authorship on the Web
Author: Jessica Lee | | | Google seeks to identify and rank content producers and integrate author rankings into the search algorithm. Google+ and Google's author verification system work together to signal to the search engine who is the writer of online content. In this article you'll read: - How verified authorship signals writer authority to Google.
- Benefits to registering for Google's verified author program.
- How to set up and optimize your Google+ profile for authorship visibility.
Read More | | | International
Tips For Long Lasting Customer Relationships - Part 1
Author: Manuel Keppeler
| | | A lot of attention is paid to converting a potential client and to making people or companies buy your product or service. But what comes after that? Do we put the same effort into keeping clients happy, repeat customers? In part 1 of this 2 part series, we cover: - How to set expectations at the outset of a project so the team is on the same page.
- A process for maintaining constant communication throughout an engagement.
- How to keep the client an active participant at all stages.
Read More | |       
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