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Choosing an SEO Agency Post-Penguin
Author: Jessica Lee
| | | Google's Penguin update changed how things are done in the search world — around the world. In Europe, some businesses are just now guarding themselves against Google's aggressive actions toward manipulative marketing practices. Bruce Clay Europe's Ale Agostini discusses: - What to ask an SEO agency to uncover questionable practices.
- How hands-on a business needs to be to expect results from their agency.
- The level of education required for businesses to enable their own success.
Read More | | | Back To Basics
Gaining Insider Expertise as the Outside SEO Agency
Author: Virginia Nussey | | | As an SEO, you help clients be seen as subject matter experts online. In order to make informed decisions about their online marketing strategy, you have to be a subject matter expert yourself — on their subject. This 5-step guide for becoming an expert on any topic shows you: - How to set goals and progress in an orderly fashion in your laser-focused research.
- What you can learn from your client, your customer and search if you know where to look.
- How your SEO, conversion and social strategy will benefit from your expertise.
Read More | | | International
Myth-Busting the SEO Agency Relationship
Author: Michael Bochel | | | Matching expectations between an SEO agency and client is key to a successful working relationship. There are, however, some misunderstandings that come up repeatedly, hindering collaboration. Bruce Clay Australia knocks down these obstacles by illustrating: - How to remedy misconceptions about SEO dark arts.
- The 2 critical components of a successful agency-client relationship.
- 5 tips for getting the most from your SEO agency.
Read More | | 
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