Wednesday, October 17, 2012

SEO Newsletter Vol 107: The Growth Edition

Bruce Clay, Inc. Newsletter
SEO Newsletter | Vol 107 | October 17, 2012 This Month's News
  Feature
Got Site Problems? It May Be Time for a Migration
Author: Jessica Lee
 

Your site may be limiting your growth but you might not know the solution. Whether you're having problems making updates, increasing rankings or your site's look and functionality doesn't work for your business anymore, a site migration could be just what you need. In this article we'll explore:

  • What a site migration is and when your site is a good candidate for it.
  • The operational and technical challenges of moving, redeveloping and redesigning a site.
  • A 10-step approach to migrating your website.

Read More

  Back To Basics
The Tortoise & the Scare: Addressing Your Site's Purpose
Author: Virginia Nussey
 

We want our website to dazzle and delight our visitors, but sometimes the most basic solution is best. Let your site's purpose guide its form and function. A visitor's expectations of site performance should shape user experience, content creation and technical implementation. Anecdotes illustrate the point, like:

  • The best pet tortoise tracking device is a piece of colorful string.
  • The scariest haunted house plays to real-life fears, not ghosts and monsters.
  • Traffic to the karaoke machine rental website jumped when they ditched the Flash.

Read More

  InternationalInternational
4 Stages of an SEO Website Launch
Author: Michael Cerny
 

If you're thinking about launching a website, don't forget to build SEO into it from the ground up. Bruce Clay Australia looks at the four stages of a site launch, starting with fundamentals of optimization to ensure your site is relevant and can be easily crawled and indexed by search engines. In this article find out:

  • What components of SEO should be built into the strategy stage.
  • How to build a search engine-friendly site.
  • What to watch out for in the launch phase plus tips for promoting your site long after it goes live.

Read More

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