| |  When Google Rates Your Content, Will You Make the Grade?
Author: Jessica Lee
| | | A version of Google's quality rating manual was leaked in June, giving us more insight into how Google rates your site's content and experience. In this article, we'll explore some of the tried and true practices that continue to make the grade with Google, including: - Defining a purpose for your site and delivering on it well.
- Putting time, effort and thought into the content you publish.
- Keeping user experience in mind with all the content elements on a your site.
Read More | | |  Finding the Right Content Fit
Author: Virginia Nussey | | | "Content" — it's an all-encompassing term that covers a number of channels and formats. So how do you know which content type to create and how to measure success? This article dives into content types and the business goals they drive, and how to decide which type of content to create. Here, you'll discover: - The objectives of various content types, from share of voice and brand awareness to lead generation and site traffic.
- Which content type will best serve the data or information being delivered.
- What metrics the online marketing community reports it measures success.
Read More | | |  Content Marketing — Focus on the Customer
Author: Debi Hazelden | | | You might be thinking of a publishing strategy for your business, but you're not sure how to approach it or where to start. Focusing on your customer's needs is a great first step, and can give structure to your plan. Here, Bruce Clay Australia shows ways to create a customer-focused content strategy. In this article, you'll learn: - How keyword research and customer research set the stage for content.
- What a content strategy looks like and tips on how to create content.
- Why the final step in your content is to optimise for your customer.
Read More | 
| Check Out This Month's News:
Top posts from the Bruce
Clay, Inc. blog this month:
Content Marketing: Everything
Old Is New Again
Lessons from the Lingerie Closet: Brand Publishing Exposed
Decoding Facebook Page
Units and KPIs, Part 2
|
No comments:
Post a Comment