| |  Stop the "Caveman" Web Analytics and Do This
Author: Jessica Lee
| | | How you approach your Web analytics can make or break your insight into success. Tracking the wrong metrics and using "out-of-the-box" reports leads to "caveman" analytics. You need context to turn all that data into something meaningful. And context comes from asking the right questions. In this post, we talk with author, speaker and founder of SiteLogic, Matt Bailey to explore: - How businesses should approach analytics.
- How not to get caught up in the wrong reports.
- Why the best analysts don't have a background in analytics or math.
- Analytics software Matt can't live without.
Read More | | |  Take Action on Data from the SEOToolSet
Author: Virginia Nussey | | | If you read our SEO Newsletter, chances are you're familiar with the SEOToolSet. Our SEO tools offer data that helps marketers and site owners do their job faster and smarter. At Bruce Clay, Inc., we're firm believers in the idea that data + wisdom is the sweet spot for knowing what move to make next in your campaigns. In this post, we'll explore some great features in our tools, the data they provide and what you can do with them. - Discover how to streamline three facets of the on-page SEO process using the tools in this article.
- Find out how to optimize page Meta data and content with the Single Page Analyzer.
- Learn how to focus new content by gauging keyword competitiveness.
Read More | | |  Google Link Warnings Simplified
Author: Adam King | | | 2012 has been the year of the unnatural link bust by Google. Its efforts to crack down on spammy link practices have left many site owners confused and devastated by penalties. Warning notifications from Google Webmaster Tools have hit countless inboxes, but Google has been sending some mixed messages, too. If you're confused by the link warnings, read on. In this post, we show you: - Which Google warning message means your site will be affected.
- Which Google warning message means that backlinks have been discounted and no longer pass PageRank.
- The recommended course of action if you or your clients have been affected.
Read More | 
| Check Out This Month's News:
Top posts from the Bruce
Clay, Inc. blog this month:
3 Steps to a Better User
Experience on Your Site
Keep It Fresh: Steps for Updating Website Content
Business Optimization in a
Digital Age: Avinash Kaushik
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