Thursday, May 24, 2012

SEO Newsletter Vol 102: Black and White Edition

SEO Newsletter | Vol 102 | May 24, 2012 Blog | Contact | About | Get Quote
  How to Survive Google Algorithm Updates
Author: Jessica Lee
 

Is there such thing as an algorithmic-resistant SEO strategy? Does Google owe us rankings? Is SEO just a "reactive" discipline? These are some of the questions we tackle with Bruce Clay in this month's feature:

  • Find out just what types of sites are in Google's crosshair right now.
  • Learn why the approach, not the tactics, is the key to long-lasting SEO.
  • Know the questions to ask to find out if your site is worthy of ranking.

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  The Step-By-Step Guide to Link Pruning
Author: Virginia Nussey
 

A Penguin attack has dropped your pages down the pecking order and low-quality links are to blame. You need an action plan to get you back into Google's good graces. In this article, you'll learn how Google's Penguin Update has targeted poor linking practices, as well as:

  • Discovering a methodology for identifying links impacting your site.
  • Finding out how to request removal of bad links.
  • Tracking your efforts and communicating progress to Google.

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  Implementing rel="author" for Enhanced Search Listings
Author: Adam Dominik
 

Semantic markup like rel="author" represents an opportunity to enrich your site's listings in search engine results pages. Between 13 percent and 17 percent of all SERPs currently contain results with an author's info and picture. In this article, learn how the rel="author" markup:

  • Is technically implemented by linking a Google+ profile to an author page on your site.
  • May be used by Google as a measure of relative authority.
  • Results in a lift in click-through-rate up to as high as 400 percent.

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  SEOToolSet V5 Updates Now In the Newsletter  

Each month, our developers make improvements to our SEO tools to ensure users have a more efficient experience. From this point forward, we're including our developer notes every month in our SEO Newsletter so you can stay up-to-date on how we're maintaining our SEO tools. Access it from each monthly SEO Newsletter email with the SEOToolSet button on the right-hand side of the message.

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Connect with Us:
Check Out This Month's News:


Top posts from the Bruce
Clay, Inc. blog this month:

LinkedIn for Business Part 1:
Optimize Your Company Profile


LinkedIn for Business Part 2:
Products and Services Tab


LinkedIn for Business Part 3:
Promote, Measure, Grow


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