| |  Bruce Clay's SEO Action Items for Google's Assault on Aggressive SEO
Author: Virginia Nussey
| | | With an analysis of how Google's latest efforts to stamp out spam may shape SEO strategies, industry veteran Bruce Clay weighs in on the over-optimization issue. Included in this video interview are Bruce's thoughts on the following: - What Google means by referencing "organic" and "inorganic" links in a response to a reinclusion request.
- How a future SERP may be made up of 3 organic results, 3 paid results and 3 local results.
- Why decreased organic real estate requires increased relevance, explaining Google's efforts to improve organic ranking algorithms.
Read More | | |  Tell Us What You Think About the SEO Newsletter!
| | | We want to continue to make the SEO Newsletter as relevant as possible for you for many years to come, so your opinion counts! Please take a moment to give feedback in this anonymous, 12-question survey so we can continue to deliver great content to you and provide an experience you look forward to each month. And thank you for your continued readership! | | |  Getting to Know Google's Social Analytics
Author: Jessica Lee | | | Google recently rolled out new social reporting in Analytics, allowing for more insight into how social media marketing drives conversions. In this article, we cover: - An overview of the individual reports and how they can assist in better reporting of social media ROI.
- How you can now tie monetary value to conversions in Analytics coming from social media activities, and find out what part of the conversional funnel social plays.
- Understanding the new features that identify what social networks are proving to be the most valuable to your goals, who is sharing your top content and how they are sharing it.
Read More | | |  Take SEO Training on Your Holiday in Milan
Author: Bruce Clay Europe | | | Business and pleasure promise to play well together this June in Milan, Italy. In the same week that Bruce Clay's SEO training returns to Europe, Milan is host to Fashion Week, giving SEO Training guests the opportunity to make the trip a holiday, soaking up culture, fashion and SEO all at once. In this interview with Bruce Clay Europe, managing director Ale Agostini reveals: - Why marketing professionals, business owners and Web designers are just some of the people who should take an SEO Training course to improve online business this year.
- Why businesses focused solely on paid search can take SEO training to learn tactics and strategies to boost traffic and marketing performance.
- How attending an intensive two-day SEO workshop offers an enticing option for your summer holiday: roll some business strategy into your summer vacation for a double-duty, guilt-free affair.
Read More | | | Google Cracks Down on Over-Optimisation and Unnatural Linking
Author: Adam Dominik | | | Google’s never-ending war against webmasters artificially manipulating search engine rankings continues to rage. In this article by Bruce Clay Australia, you'll learn: - When Matt Cutts announced that Google is working on search ranking penalties for websites engaged in "over optimization".
- Why some webmasters have seen warning notifications in Google Webmaster Tools about unnatural links.
- A blog network, Build My Rank, that coordinated paid link exchanges was removed from Google's search index as a result of the network's manipulative tactics.
Read More | 
| Check Out This Month's News:
Top posts from the Bruce
Clay, Inc. blog this month:
The SEO Copywriting Checklist
Tips for SEO Web Design and
Site Architecture
6 Online Marketing Problems Local Business Owners Face
and How to Fix Them
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