IMS #212 - January 12 2012
15 Tips to Increase Your Productivity
Peter,
We must work hard and produce more.
That's what Mark Carney - the head
Canadian financial guy - said in a
recent speech.
He said we're in great shape as a country.
Even though our friends may be hurting a
bit, we can get through this, like we have
any other rough time, by working hard and
producing more.
I think it's great advice for any country,
or people in general. It's foolish to
consume and be lazy. We'll, maybe for
two weeks of the year on vacation, but
not as a lifestyle.
It makes economic sense to work hard,
and produce more than you consume, both
personally and as a nation. So with that
in mind, here are my top 15 tips for being
more productive.
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15 Tips to Increase Your Productivity
1. Get enough sleep. Contrary to
pop culture, it's not a status symbol,
or sign of virility. Research with arctic
scientists proved they were more
productive, more focused and got their
work done faster, if they slept at least
9 hours per night, as compared to
getting only 6 hours per night.
2. Don't multitask. Cognitive
neuroscientists have proven that
humans cannot multitask. It's merely
fast switching from one thing to another.
Every time you switch tasks you lose
concentration and momentum. The older
you are, the harder it gets.
3. Turn off distractions and focus.
Disconnect yourself from the grid.
The world will continue to spin without
you. Shut off the pings, tweets, instant
messages, etc and focus your attention.
Get off the grid for days at a time if you
need to, and get the project done.
4. Make a stop doing list. There are so
many addictive behaviours in life. So put
down that video game. Stop yourself from
doing them by making a list. If what
you're doing is not moving you closer to
your goals, stop it.
5. No whining or complaining. Moaning
about your situation doesn't do anything
to help it. Nothing changes until you
decide to change it. It's not about having
enough resources. It's about your
resourcefulness.
6. Make less more often. Attention spans
are down. People are gleaning facts, not
looking for deep understanding. Make
your content shorter. Make videos under
3 minutes and posts under 250 words, but
do them more often, with one key point
in each.
7. Hire the talent. If you're an expert in
something, get others to write for you in
the form of guest articles or posts. Since
you know the field well, you'll know good
content when you see it. Getting more
content, produces more authoritative
pages and grows your website quickly.
8. Upgrade your equipment. It's
frustrating waiting for machines, uploads,
or having to sneakernet data around
between computers. I got a Thunderbolt
based Mac laptop. Now one computer can
hook to the big monitor for production
work, or slide into the backpack. All the
data is in one place.
9. Repurpose your content. You may have
heard it called transmedia, multimedia, or
intermedia, but its all the same thing.
Shoot a three minute talking head video,
extract the audio for a podcast, and get
it transcribed for text and slides. Now
you can take one message and share it,
in different forms, in hundreds of places.
10. Protect your assets. Although not
technically a production booster, it will
prevent down time, headaches and legal
hassles. Get the proper legal pages up on
your site, like terms and conditions of
use, privacy policy and the rest. It shows
that you're running a serious business
and they protect it. Plus as a bonus, its
proven to boost consumer confidence.
11. Focus on your core competencies.
Learning a new skill is great, so long as
you can apply it immediately to what
you're already doing. It's better to
cultivate deep understanding of one
thing, than it is to flit from idea to
idea, looking for the next quick hit,
that never comes. Put down roots and
do something you love.
12. Go analog. When it comes time for
planning, go low tech with pencil and
paper. Research has shown that thoughts
are more complete if you write them out
by hand. You're also more connected to
them, more likely to complete them and
remember them.
13. Make a to do list. This idea has been
around for 100 years and its still great
advice. Make a list of the 5 top things
you want to achieve tomorrow, and
number them in their order of their
importance. Then do at least one of
them and make progress towards your
worthy goals, or ideals.
14. Plan in quarters. Divide a piece of
paper into four columns. List in each
quarter what you want to achieve.
Once you have your list, transfer it to a
whiteboard within plain view. Then you
can keep yourself on track as you aim
for your quarterly goals.
15. Quit. Have the courage to quit, or
delegate, everything you're merely average
at doing. Good enough isn't good enough
anymore. Everyone's a channel, a content
provider and a brand. What we lack is
trust. So make a commitment to be the
best in the world at what you love to do,
or sell the farm and move on.
I hope this inspires you to take massive
action. With massive action comes
massive results. If you build on the
positive results, it leads to increased
belief in yourself and your abilities.
Then you can take even more action
and continue to build your momentum.
The time for laziness and consumption
are over. Like the #1 Canadian financial
dude said, its time to work hard and
produce more. That's how you'll weather
the storms, get through the dips, and
emerge best in the world at what you
love to do.
Wishing you all the best for online success,
Michael
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