IMS #213 - January 30 2012
Battle of the Wordpress Themes
Peter,
Version 2.0 of the Ultimate Heatmap
includes new single column layouts.
These have proven to be excellent
revenue generators when used for video,
or content curation sites. The trouble is
bending Thesis, or one of the other
Wordpress themes, to make them look
how you want.
What I've prepared for you here, is a
review of the top three drag 'n drop
Wordpress themes. They make it easy
to replicate any layout in the Ultimate
Heatmap research.
Heatmap: http://www.UltimateHeatmap.com
I had to rush to get this out to you.
And you'll see why in a few moments.
The winner of this "Battle of the Themes"
is offering a 44% discount for the next
24 hours. So if you want to get it...
you know the routine. :-)
BTW: If you'd prefer to read this on the
blog, because it's rather long, please
grab yourself a beverage and go here:
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Battle of the Drag 'n Drop Themes
Until recently, like many of you, I've had
to rely on web developers to customize my
Wordpress themes. Back in the day Thesis
was my first choice, because it was so
widely supported by the developers.
Now I don't have to rely on developers
anymore. The moment new data comes in
from my Heatmap tests, I can make changes
to my layouts, across dozens of affiliate
sites. And I can do it myself, thanks to
this new generation of drag 'n drop
Wordpress themes.
But, I wanted to test the three most
popular drag 'n drop themes in a head to
head battle, before deciding on which one
to use. I tested Pagelines, Headway and
iThemes Builder.
A quick disclaimer though, none of them
were given to me. I purchased all three.
So I didn't receive any special treatment,
or bonuses. And it just so happens that
the winner is having a sale on their theme
until the end of the month. Here's what
I discovered...
- - - - -
Pagelines
Of all the visual drag n drop editors
tested, Pagelines is the quickest to get
up and running. Install the theme and
within moments, you can choose columns,
their position and widths. You can choose
a base font - but not the size - plus
headers, footers, social icons and more.
Other than creating the bare bones design
though, Pagelines is the least intuitive
of the three. It took a while to find and
test the drag and drop functionality.
Although its an interesting approach, and
somewhat simple looking at the outset, the
more you get into it, the more cumbersome
it gets.
The sites that Pagelines creates - out of
the box - are square looking, reminiscent
of Thesis. You can purchase a premium
theme at the store, but there's only a
handfull of choices available. That means
if you're on a budget, you're stuck with a
square looking site.
In addition, to give Pagelines the same
functionality of the other two themes, you
need to buy each piece separately from
their store. This means getting your site
to look and behave as you want, could cost
as much as the theme did in the first
place.
Don't get me wrong though. Pagelines -
although square - is an elegant design.
It's also the fastest to set up with the
least learning curve for the basics.
It does give more control over fonts,
layout and widget areas than non drag
and drop themes, but its layout flexibility
isn't as good as the other two in this
shootout.
Find out more about Pagelines here:
Click: http://dynamicmedia.com/pagelines
Or type: dynamicmedia.com/pagelines
- - - - -
Builder
Builder from iThemes takes a little
getting used to. It doesn't look like much
out of the box.
You have to install a Builder child theme
before it starts to look good. Depending
on which option you purchase, you can get
dozens of themes and some plugins, so you
can get started without needing anything
else.
The more you get into Builder, the easier
it gets. The training video mentions that
its easy to change fonts, but you have
to install a plugin to add that feature.
Once you do get into the Style Manager
though, it is easy to change fonts, colors
backgrounds, borders and more.
The Builder layouts section, lets you
create a "stacking order" for the design
elements on each page. You can design top
to bottom, adding a custom headers, nav
bars, content areas, widget areas, footers
and more.
It makes it easy to save a different look,
or layout for each page on your site. You
can also use this functionality to show
different footers on each page. (Very
handy if you've been link sculpting using
my Pumper Linking method from the
Dynamic Media Vault.)
One of the few downsides, is that widget
the areas are specified in terms of
percentage of overall width. So to get a
widget area to line up with your post and
sidebar, it means setting up two column
widget and eyeballing a percentage (say
30/70) and lining them up manually.
Overall the theme feels very strong and
stable. Although it does allow drag and
drop, it's not a true liquid layout like
Headway. But that said, it can create
great looking sites that are easy to edit
and undo. You just need to get over the
initial learning curve of creating layouts
and adding styles to the child theme.
The more you use Builder - and get used to
the interface - the easier it gets. Having
created a couple of new sites using it,
I'm really enjoying the flexibility and
getting exactly the looks that I want.
This lets me test layouts in the Ultimate
Heatmap without compromise.
Find out more about Builder here:
Click: http://dynamicmedia.com/builder
Or type: dynamicmedia.com/builder
- - - - -
Headway
Headway is by far the most complex and
powerful of the themes in this battle. It
has a very fluid layout, where you just
drag and drop wireframes onto a grid. You
then tag the block you created with a
type, such as header, breadcrumbs, widget
area, content, footer and more. It's a
great concept.
Headway makes it possible to get the exact
look you want, for each type of page on
your website and blog, through the use of
reusable templates. You can change the
column widths, block locations, fonts,
colors and more. Each element can be
specified right down to the nitty gritty
pixel.
On the downside, Headway comes with a
massive learning curve and less than
stellar documentation. There are settings
for the same items in a couple of places,
meaning that it can be frustrating, when
trying to make rounded corners, but the
settings are being overridden elsewhere in
the editor software.
Last but not least, it's not completely
stable. Reverting to earlier saved
versions leads to unpredictable results.
The changes aren't always accurate in the
preview window. And the user interface is
oddly squished in a small window at the
bottom of the screen, so you're almost
forced to work on a big monitor.
Having said all that, Headway can make
your site look however you want, if you're
willing to invest a few hours into the
nuances of the editor. It doesn't feel as
polished or stable as Builder, but if you
can put up with the shakiness of this
early release (version 3.0.4 at the time
of writing), you can be rewarded with any
design that you want.
I purchased the "Standard" option, which
they display as the best value on their
order page. Having experienced the value
of Child Themes with Builder, I know how
valuable they can be when updating your
site. As soon as the Headway Child Themes
become available, you will be able to
redeem your child theme credits.
Find out more about Headway here:
Click: http://dynamicmedia.com/headway
Or type: dynamicmedia.com/headway
- - - - -
Conclusion
In third place is Pagelines. Although it
creates an elegant look, it's square
looking and not very intuitive to learn
the drag and drop functionality.
Pagelines offers very few child themes.
You need to purchase them and all the
other add ons in their store. And on top
of that, several hours into it, I still
couldn't figure out how to change the
font sizes in their core theme layout.
3rd: http://dynamicmedia.com/pagelines
In second place is Headway. It offers
true design flexibility with it's grid
interface. The new 3.0.5 version - which
was just released and I have yet to test -
promises a more intuitive grid, better
stability and SEO functionality.
Headway's poor documentation though and
flaky revert - to previous saved version -
means some changes can't be undone. So
I've bumped it to second place. Overall
though, I think its a good choice. I love
this theme and will continue to use and
support it, as it will only get better
with time.
2nd: http://dynamicmedia.com/headway
The winner in this contest is iThemes
Builder. It comes with excellent
documentation and offers flexible layouts,
so you can replicate any of my Ultimate
Heatmap templates with ease.
Builder comes with dozens of child themes
to get you started. It also includes
plugins like Style Manager to change your
design. Billboard for putting ads and
images into widgets. Rotating Images,
Feedburner, Contact Forms, BuddyPress,
SEO and more.
And finally, this may tip your decision in
favor of Builder. From now until January
31st 2012, iThemes is giving 44% off their
entire product line, including the Builder
theme. Sorry for the late notice, but I
just found out about it last Friday, hence
the rush to get this out to you.
So if you'll pardon my mistakes and
grammatical errors, my suggestion is to
do what I did. Get rid of your website
developer and get the "Developer Pack" for
iThemes Builder. Be sure to use the coupon
code COMMUNITY to get your discount before
the end of the month.
1st: http://dynamicmedia.com/builder
And if you do miss the discount, it's a
heck of a great theme anyways. I suggest
that you get it and stop paying a web
developer, every time you want to change
the layout of your site.
Wishing you all the best for success,
Michael
P.S.
Did you like this review? You can get
dozens more just like it when you join
the Dynamic Media Vault. Oh, and the
link sculpting method that I mentioned
called Pumper Linking, it's in there too.
So is version 2.0 of Ultimate Heatmap.
You can get them all inside the Vault:
Click: http://www.dynamicmedia.com
Link broken? Type this: DynamicMedia.com
Michael Campbell, CEO
Dynamic Media Corporation
Twitter: http://twitter.com/dmcorp
Web: http://www.dynamicmedia.com
Copyright 2012 Dynamic Media Corporation
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