IMS #211 - December 12 2011
How to Increase Sales by 70%
Peter,
Cause based advertising can increase
sales by up to 70% in some markets.
So what is cause based advertising?
When done correctly, it can be a portion
of net proceeds, that get donated to a
registered charity. When done in poor
taste, it can be a loose association,
showing that the use of your product,
will in some way, benefit a charity or
cause, but it does not do so directly.
In the first example it's pretty clear.
If you get my product, I'll donate X
amount to a charity, say SPCA, and help
save puppies.
The second example is currently exploited
by a handful of advertisers, and is in
very poor taste, in my opinion. I won't
even explain it, because I don't want more
people - especially ad agencies - doing
it. So lets look at the first example
where a donation gets made.
Let's say we're promoting a 49.95 ebook
as an affiliate and get a 50% commission.
In normal every day sales, a 49.95 product
after Clickbank fees, leaves 45.20 to
split between you and the publisher.
That's 22.60 apiece.
Now let's say you sold 100 units.
22.60 x 100 = 2,206
Not bad. But lets see what happens when
we add cause based advertising into the
mix. Let's say that because of our noble
cause, we get modest 40% increase
in sales (a total of 140), but give a
generous 20% of the net proceeds
to charity.
22.60 - 20% = 18.08 (our new net proceeds)
(4.52 from each sale goes to charity)
140 x 18.08 = 2,531
So if we compare our original sales to the
charity one, you can see that we actually
increase our net profits by 325.
2,531 - 2,206 = 325 further ahead
Now image you were playing with big
numbers and sold 10,000 units. Imagine
huge numbers, like a major shampoo
brands, or greeting cards, where you're
dealing with millions of units sold.
You can even do this with PPC or CPA ads,
selling pet supplies and bypass the search
engines altogether. You can put the ad on
an ad network like Plenty of Fish, and
link direct to the advertiser's offer, or
send traffic to a landing page first.
For example, let's say you're an affiliate
selling doggie supplies, but in the ad you
show a sad puppy saying, "All he wants is
a home." Then say something like, "When
you shop with us, 10% of all net proceeds
go to the local SPCA shelter. You could
save a life, if you shop now."
That's powerful stuff. But before you
start using this style of advertising,
there are a couple of caveats.
Don't overuse this tactic, or like any
other it will quickly lose effectiveness.
Be sure that you actually do donate
your net proceeds to the charity that
you specified. And that you have the
receipts to prove it.
Not only will having the receipt keep you
out of hot water with the FTC - because
you have to prove all claims - it also
provides a return on the back end.
That's right, donations to registered
charities can be tax deductions for you,
or your corporation.
The bottom line is, cause based
advertising increases sales. Up to 70% in
some markets. This increases your profits
and helps out registered charities at the
same time. Plus there's the added bonus
of getting tax deductions on the back end.
Just don't overuse this tactic and it
could serve you well for years to come.
Wishing you all the best for success,
Michael
P.S.
The affiliate program for Ultimate Heatmap
2.0 is open. If you'd like to join us, you
can get a 50% commission on every sale.
Direct endorsements leading to the sales
page are converting at 11.71%, because
this product appeals to such a wide
audience, not just the marketing crowd.
Every website owner, blogger, designer,
advertiser and affiliate can benefit by
applying this research. It has a powerful
tag line, "Triple the ad revenues without
additional traffic." Plus, there are
dozens of banners and ads, ready for
you use right now.
You're the first to know about it. And now
you can be first to promote it.
Join: http://dynamicmedia.com/affiliates/
Type: DynamicMedia.com/affiliates/
Michael Campbell, CEO
Dynamic Media Corporation
Twitter: http://twitter.com/dmcorp
Gold Vault: http://www.dynamicmedia.com
Copyright 2011 Dynamic Media Corporation
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