IMS #207 - September 23 2011
The Color of Persuasion
Peter,
I apologize for not writing or tweeting
lately. I was hit with debilitating
illness called gout.
I thought it was reserved for old geezers,
who got a sore toe, if they ate too much
meat. Nope, it's actually a severe form
of arthritis.
I'll spare you the gory details, but it's
like having shards of glass slicing into
your flesh every minute, 24/7, for a
couple of weeks.
The pain killers didn't help much. I
didn't sleep, or do much of anything
during those weeks.
I'm on the mend now, and happy to say,
that I don't need to take any special
medication. I can control it through diet,
because my doctor suggested becoming
vegetarian - which I did immediately -
instead of relying on pills.
So far, so good. I'm still very tender,
but as of yesterday, I'm hobbling about
without the use of a cane, which makes me
very happy.
Even if you have everything in life, if
you don't have your health, you don't have
anything. So I wish every one of you good
health, that you never have to experience
anything like the pain that I've endured.
May you all be blessed with happy, healthy
and prosperous lives.
I'd also like to thank everyone for their
birthday greetings. There were so many of
them, that I couldn't possibly say thank
you to each one of you. I'm very grateful
for all the wishes that you sent my way,
and I'd like to say THANK YOU for thinking
of me.
Dozens of you asked me about the Ultimate
Heatmap theme for Wordpress. Yes, we're
still working on it. There's a whole year
of fresh data that's been pumped into
version 2.0 of the UHM Report, which I'll
have uploaded to the Vault by next week.
Simply pick the template that you want
from the report. Then log into your
Wordpress dashboard, pick our theme,
and click to activate any layout you want.
One click is all it takes, to get your ads
into the best converting spots.
You can upload your own masthead.
There's a choice of fonts and colors for
each element, like post, title, back
ground, etc. There's also a few core
designs to pick from, like square corners,
round corners and granite.
As new features and templates get added,
you'll never have to download, or install
them. They'll just appear for you, ready
to use, because they get pushed to you in
the UHM Dashboard.
Just recently, we've added several single
column templates, simple ad rotation and
ad tracking. You can upload your own ads,
use pre-made ones from affiliate programs,
or choose to use just AdSense ads on your
entire site.
So as you can see, I'm pretty excited
about getting UHM on the market. I can
hardly wait, because I'll be switching all
my affiliate sites to run on it.
Also, over the past few weeks, many of you
asked how to get coaching. Yes, I still do
coaching, but only until the end of the
year, and it's only for Vault members.
The only coaching I offer at this time, is
a service I call PPT (Ping, Pay, Talk). I
don't set up appointments, so here's how
it works...
Send me an IM on Skype that you want to
talk. Paypal the funds. And we talk for
the amount time that you purchased. It's a
simple and easy way to get marketing
advice the moment you want it.
(Just don't call me about SEO stuff. I'm
so bored of that schtick, that I won't
waste your time, or my energy on it.
All the critical SEO stuff is in the Vault.
Chances are, after you go through it, you
won't need a session about it.)
Speaking of the Dynamic Media Vault, I'll
be opening an affiliate program for it
next week. It will be using iDev Affiliate
Software and paying out 100 per sale.
If you'd like to start promoting the
Vault, I'll be sending a reminder about it
next week. All the banners and ads will be
ready by then. The remarketing campaign
will be in place. Overall it should be a
good revenue source for anyone with
decent traffic.
And finally, before I give you a juicy
"Internet Marketing Secret" I want
you to know that this is the last long
newsletter. I'm changing it to a short
format featuring "Secrets" only.
Here's why...
The past six weeks have given me plenty
of time to think. This newsletter has had
a good run. I've been writing it for 12
years in one form or another. The online
world has changed to short format
publishing, and its time for me to change
with it.
So in the spirit of change, I'm going to
try a short format. Not a newsletter, but
one concept or idea per issue. Short and
to the point, containing one secret,
takeaway, or piece of actionable advice.
Here is a sample of what's to come in
future editions. I hope it fits well into
your busy schedule. As always, your
comments, thoughts and ideas are
appreciated.
Color Persuasion
Earlier this year, I wrote a research
paper called Color Persuasion. It's the
Science and Influence of Color on
Purchasing Decisions.
Did you know, that women like purple 30%
more than men? That red is not a favorite
color anymore. That blue improves mental
tasks. Or that teal converts best for
certain types of insurance?
The one thing that really surprised me
is the power of orange. Even though it's
the least favorite color, it's the highest
converting color for call to action
buttons.
Skeptics can run a test and try it. On
average, you can get anywhere from 8 - 20%
more conversions, by simply changing the
color of your order and buy buttons.
The trick is to use orange sparingly and
only on your calls to action. If you use
orange anywhere else on your page, it will
loose its effectiveness.
I dare you to try it in a couple of split
tests. If you're like the majority, you'll
be amazed at the power of orange.
Dynamic Media members can login to the
Vault and download "Color Persuasion" and
dozens reports just like it.
Not a member yet? Come join us today,
because the only regret you'll have, like
all the others have said, is not joining
us sooner.
"Inside the Vault, I found one simple page
layout idea, that instantly increased all
my website revenues by 32%. Not bad for a
couple hours of work." ~ Ken McCarthy
Ken's revenue went up "instantly" by 32%.
Not a bad raise. What treasures will you
find inside?
There are hundreds of nuggets waiting for
you. Just come pick them up.
You'll make better web pages, improve your
conversion rates, and get more customers
because of it.
Join Us: http://www.dynamicmedia.com
Link broken? Type this: DynamicMedia.com
I look forward to seeing you inside,
Michael
Michael Campbell, CEO
Dynamic Media Corporation
Phone: +1 (360) 450-5880
Email: askmichael@mac.com
Twitter: http://twitter.com/dmcorp
Copyright 2011 Dynamic Media Corporation
Terms: http://www.dynamicmedia.com/terms/
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