IMS #203 - June 16 2011
How to SEO for YouTube
Peter,
A teenage girl's music video earned
over 250K in the first couple of months.
A quarter million! That total has probably
doubled by now. Not bad for a teenager!
How did she do it? With ads in the video.
As soon as you hit about 1,000 views,
Google will ask permission to advertise on
your video. When you login to your account
you'll see, "Apply for partnership to take
advantage of your popular video."
If you can make it into the "Featured" or
"Trends" section, you've hit the YouTube
jet stream. The highly coveted home page,
in front of millions of people.
To get there takes a mighty viral push.
You'll need to wrangle the support of all
your social networks, Facebook and Twitter
followers. Here's how...
SEO for your YouTube video depends on
four things:
- How many views you get
- How many thumbs up you get
- How many comments you get
- How quickly you get all the above
Keep in mind the following tips...
A view counts if it's over 5 seconds long.
Make the opening seconds surprise and
amaze.
Tell them in the text under the video,
to click on the thumbs up icon, aka the
"Like" button. Don't assume they know
what to do.
Make an emotional appeal to the viewer.
Ask them to leave a quick comment.
Even if its just a single sentence. Every
little bit helps.
Notes on Viral...
Most viral videos are funny, amazing,
surprising or entertaining. Without one or
more of these, your video will sputter on
the way to the jet stream.
How to Optimize Your YouTube Channel...
- Put your most important keywords in
the video title
- Repeat the keywords in the description
and tags
- Don't use a fancy design or border
around the video
- Keep the page design simple, with
a white background
- Make sure the video preference is
set to auto play
- Put a clickable links in video's
description (Facebook, Twitter)
Important Notes from TubeMogul.com
(The video syndication dudes.)
TubeMogul's data shows that video has a
short shelf life. They did a case study of
10,000 videos that had at least 1,000
views. The biggest traffic spike came at
three days.
They suggest that you put out a lot of
videos, because they peak early. The
maximum views come when you do a series
of short videos and upload a new one every
few days. Thursday afternoon and Sunday
evenings are peak viewing times.
They also suggest that you, "Put the name
of your brand in the video title, because
some services list only the title. It's
important to be consistent and put out
topically related videos, as it increases
your overall rankings in Google."
Additional Promotion
In addition to doing the SEO for YouTube,
ask your viewers to bookmark you on
Delicious. If you make it to their "What's
Hot" home page, you can get a boost of
extra momentum.
Be sure to monitor your keywords using
Google Alerts and the Twitter home page.
Participate in every discussion about you
and your brand. Link to the video
everywhere you comment.
Be voracious thank you note writers.
Jot a note every time someone mentions
you. Even if its just a couple of words to
say thanks. It goes a long way.
Remember what TubeMogul said, the
biggest spike comes at the three day
mark. So upload that video and spend
the next three days promoting it like
crazy, using the strategies I've outlined
above.
Who knows, maybe your video will hit
the jet stream and go viral. Say yes to
Google advertising and one silly video
could generate all the coin you need
for a lifetime. It happens to others.
It could happen to you.
take care,
Michael
P.S.
If you'd like uncover more secrets on
video syndication, they're waiting for
you here. This two minute video spills
the beans:
Start: http://www.dynamicmedia.com/combo/
Michael Campbell, CEO
Dynamic Media Corporation
Phone: +1 (360) 450-5880
Email: askmichael@mac.com
Twitter: http://twitter.com/dmcorp
Copyright 2011 Dynamic Media Corporation
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