IMS #198 - December 10 2010
The Biggest Mistake Marketers Make
Peter,
First off I just wanted to apologize.
There's hasn't been a newsletter for
several weeks. Sorry about that.
This time of year is always hectic, as I
help my private site members tweak their
sites and maximize conversions. Plus,
there's the last minute marketing push, to
capture buyer attention for the holidays.
It looks like its going to be an
outstanding year for the membership.
I'm happy and pumped about that.
If your site isn't converting like it
should, or if your advertising isn't
bringing in the traffic you want, I might
be able to help you change that. Email
me askmichael@me.com, or visit my
private site at dynamicmedia.com for
more information.
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The Biggest Mistake Marketers Make
Are you permission marketing? In other
words, are you sending email to people
who've asked to receive it? There are
still a few of you - you know who you
are - that don't get signups from people
visiting your site.
At the very least, I hope the following
numbers inspire you. The average reader
is worth four dollars per year, as long as
they stay subscribed. Some markets are
worth more, others less. This is just
the average.
So if you built a readership of 10,000,
that's worth an extra 40,000 dollars per
year. That's over and above any website
revenues. Does that inspire you?
Some complain permission marketing is
hard to learn. I disagree.
Permission marketing is easier than ever.
It's not like the old days when you had to
figure it out for yourself. Now there's
all sorts of video tutorials and 'how-to'
guides online.
Some complain that they don't like
writing. Usually it's a small minority of
folks, in niches they know nothing about.
To them writing seems like a job.
You know what? If you don't like what
you're doing... quit and get out. Time is
the one thing in life you cannot get back.
Life is too short to be trading it, for
something you don't enjoy doing.
On the other hand, if you love what you
do, you never get talker's block. So why
on earth would you get writer's block?
If you don't like to write, jot down a few
notes, then open a video camera and talk.
What if you're camera shy? There
are alternatives.
You can report on what's happened and
just summarize what's already been
written. You could source a Youtube
video of the week, or the day. Maybe
source a quote of the day, a recipe of the
day, or even a product recall of the day.
You can subscribe to the blogs and
newsletters in your niche. This is
especially important for affiliate
marketers, because most major
manufacturers have newsletters.
You can know ahead of time, about
new product releases, and have your
advertising ready to go, the minute
they hit the stores.
You could do interviews with experts
and have them transcribed through
castingwords.com. (That's how they
maintain their position as leaders and
experts. They make themselves available
for interviews and other media coverage.)
You can subscribe to Google Alerts
and Twitter feeds, (AKA the Goobert
conversational marketing method
http://www.gogoobert.com). Then choose
the best content you've read and aggregate
it back out. You can paraphrase the mood,
or comments, interject your own opinion,
and fire it back out into the blogosphere.
As a last resort you can invite, or use,
guest articles and posts. Or if you really
must, outsource your writing to freelance
talent on elance.com or odesk.com.
So in the end, it doesn't matter what you
send. The important thing is to get
started... right now... today.
And when you're ready to start, you can
join me through AWeber, because that way,
if you ever need help, I can give you a
hand. I've been using them to send this
newsletter for over 11 years.
Aweber: http://www.dynamicmedia.com/aweber
If you're not permission marketing. You're
eating the appetizer, but leaving the meal
on the table. This is the biggest mistake
marketers make.
Promise yourself - starting tomorrow -
that you'll make permission marketing a
priority. Make it commitment. Write it on
a sticky note and paste it on your monitor
right now. Do it!
And no matter what the economy decides to
do, next year will be your personal best.
take care,
Michael
P.S.
Did you know that there's over 175 words
and phrases that you cannot say in email,
or risk having your communications nuked
by the spam filters?
The filters assign a spam score to your
email, based on how many "bad" words
are in it. If you exceed the threshold,
your email will get flagged, and end up
in the junk bin.
Worse yet, your mail won't get delivered
at all. You'll get blocked. They may even
ban your website, or IP address.
Don't let this happen to you.
Right now, you can download my
complete list of Email Spam Triggers.
It's 175 Things You Cannot Say in Email.
It took me over 10 years to compile it.
Members of my private site already have
access to it. If you'd like to get your
mitts on it, come take DynamicMedia.com
for a 30 day test drive, and keep your
email arriving safely.
There's no further commitment, forced
continuity, hype, spin, or silliness. You
can get that nonsense anywhere.
What you'll find inside is good actionable
marketing advice, that you can use right
away. Come join us won't you?
Get the Email Spam Trigger Report,
1 on 1 private coaching, and dozens of
other bonuses when you subscribe to
Michael Campbell's private site at
DynamicMedia.com.
Start Here: http://www.dynamicmedia.com
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