Google's E-E-A-T: The complete guide to the basics

How do you achieve the coveted experience, expertise, authority and trust that Google looks for? Read this guide to find out...

Hi friend,   This morning I posted The Complete Guide to the Basics of Google's E-E-A-T on the Bruce Clay Blog.   As you all know, Google revised its E-A-T concept to include another "E" for experience. They updated their Search Quality Rater Guidelines in late 2022, giving us a glimpse into how they evaluate each E-E-A-T factor.   We thought it would be helpful to develop an in-depth guide that explains what E-E-A-T is, how it works and how you can apply it in your SEO program to earn the level of trust that Google is looking for.   It's a bit lengthy, but highly informative and well worth the read.   Here you go: bit.ly/469kVH6   Best to you,   Bruce   Know someone who would benefit from our expert SEO insights? Have them subscribe to the Bruce Clay Blog: https://bit.ly/BruceClayBlog BruceClay.com, 2245 First St. #101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

GA4: What you need to know to get started

Here's a high-level overview of GA4 to help you understand the changes you can expect to see, and how to get started...

Hi friend,   Our latest article on the Bruce Clay Blog is Google Analytics 4: What It Is and How To Get Started.   Have you made the switch from Universal Analytics to GA4? Time is running out — UA will stop processing data on July 1.   We've developed a handy guide that gives you a better understanding of GA4 and its new features. It gives you step-by-step instructions how to install it and set it up. If you're unsure where to start, this resource will help.   Here you go: bit.ly/3NsnigU   Best to you,   Bruce   Share our expert SEO insights with your colleagues! Have them subscribe to the Bruce Clay Blog: https://bit.ly/BruceClayBlog BruceClay.com, 2245 First St. #101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

Why businesses should invest in SEO during a recession

Investing in SEO during an economic downturn is essential for businesses if they want to survive. Here are five reasons why...

Hey friend,   New on the Bruce Clay Blog is 5 Reasons To Invest in SEO During a Recession.   Are we in a recession? Are we headed for one? No matter what the forecast looks like, you must be prepared to face the challenges of an economic downturn.   Investing in SEO is smart for any business, but it's essential if you want to succeed in a bad economy. This article explains five compelling reasons why. Share it with others in your organization if you need help getting them on board.   Here you go: bit.ly/3oPuvy3   Best to you,   Bruce   Share our expert SEO insights with your friends and colleagues! Have them subscribe to the Bruce Clay Blog: https://bit.ly/BruceClayBlog BruceClay.com, 2245 First St. #101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

Improve your SEO with these cost-effective methods

I'm sharing five cost-effective ways you can get SEO help right now to drive better results from your SEO campaign...

Good morning, friend,   The newest post on the Bruce Clay Blog is 5 Cost-Effective Ways You Can Get SEO Help Right Now.   Hiring outside SEO expertise might seem daunting, especially if you're a smaller organization working with a tight budget.   But did you know there are multiple cost-effective ways of getting the help you need to improve your SEO? This article shows you five of them.    Here you go: bit.ly/43M5hzF   Best to you,   Bruce   Share our expert SEO insights with your friends and colleagues! Have them subscribe to the Bruce Clay Blog: https://bit.ly/BruceClayBlog BruceClay.com, 2245 First St. #101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences