Wednesday, September 28, 2022

How SEO supports the customer journey


Hi friend,

I just posted How SEO Supports the Customer Journey on the Bruce Clay Blog.

The majority of people begin their customer journey by turning to search engines. And because the SERP is one of the biggest touch points they're likely to face, your SEO strategy can make all the difference in your customer's decision to buy.

In this article, I explain how SEO supports the entire customer journey from initial research to the decision-making process.

Here you go: https://bit.ly/3ChIkcF

Best to you,

Bruce

2245 First St. #101  Simi Valley, CA 93065  

+1 (805) 517-1900, ext. 7008

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Thursday, September 22, 2022

Does Google favor big brands in the search results?


Hi friend,

Today on the Bruce Clay Blog I posted Does Google Favor Brands Regardless of SEO?

Big brands have the budget and resources to do better SEO and compete in search. But it's more than just being a big brand — it's the signals of a strong brand (like expertise, authority and trust) that Google rewards most.

So I'm sharing my thoughts about why the giants tend to show up more in the search results, and what the little guys can do to successfully compete.

Here you go: https://bit.ly/3fgpARS

Best to you,

Bruce

2245 First St. #101  Simi Valley, CA 93065  

+1 (805) 517-1900, ext. 7008

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Wednesday, September 21, 2022

5 unusual technical SEO best practices


Hi friend,

New today on the Bruce Clay Blog is 5 Unusual Technical SEO Best Practices.

One of the biggest mistakes businesses make is overlooking technical SEO. On-page SEO and content get most of the attention, but skipping the things that go into making your website run smoothly can impact your rankings. 

In this article, I share five technical SEO best practices you can implement right now to optimize your website for users and search engines. I know there's a lot of information here — I suggest bookmarking this page for reference.

Here you go: https://bit.ly/3DIvFRd

Best to you,

Bruce

2245 First St. #101  Simi Valley, CA 93065  

+1 (805) 517-1900, ext. 7008

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Monday, September 19, 2022

How to learn search engine optimization


Hi friend,

New on the Bruce Clay Blog is How to Learn Search Engine Optimization.

SEO education never stops — even after 26 years in the industry I am still learning, experimenting and researching to understand what works and what doesn't. The key is to get the best information from the right resources.

This article outlines the most important steps you should take when embarking on your SEO learning journey.

Here you go: https://bit.ly/3Lu4rQa

Best to you,

Bruce

2245 First St. #101  Simi Valley, CA 93065  

+1 (805) 517-1900, ext. 7008

Manage your subscription