Quick reference guide to common Google SERP features

Getting to know the most common SERP features is a good starting point for optimizing for them. I'll show you how...

Hi friend, Today on the Bruce Clay Blog, I posted Quick Reference Guide to Common Google SERP Features. Google offers a variety of features designed for searchers. On the flip side, it's important for SEOs to know what opportunities exist on the search engine results page — and which can be optimized for. This guide explains the most common SERP features, so bookmark it for reference. Here you go: https://bit.ly/3uqsmG5 Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

Google’s product review algorithm update: What you need to know

I've got some advice to help you make sense of Google's product review algorithm update and get rewarded with better search rankings...

Hi friend, I just posted Google's Product Review Algorithm Update: What You Need to Know today on the Bruce Clay Blog. On April 22, 2021, Google completed the rollout of the product review update, which targets webpages with product reviews. Here's what you need to know to get rewarded with better rankings. Enjoy: https://bit.ly/3yzlkC6 Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

How to beat the giants in the search results in 9 simple steps

If you're in a David vs. Goliath situation competing against the big guys, follow these steps to help you achieve victory...

Hi friend, Today on the Bruce Clay Blog, I posted How to Beat the Giants in the Search Results in 9 Simple Steps. As you battle your way up the search engine ranks, competing against the big guys can seem impossible. But there's hope! If you're a David going up against a Goliath, use these steps to keep your content alive and well on Page 1 on the search results. Here you go: https://bit.ly/3v2usNh Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription

ezSEO Newsletter - PowerPoint?

Hi Peter

Have you ever needed to create a slideshow, either as a teaching tool, work-place presentation, or maybe as a video?  If so, then this email is worth reading.

I've just released a new course called Master PowerPoint and have created some coupons so you can get it for just 9.99. 

PowerPoint is a powerful tool that can help anyone create amazing presentations, no matter what their technical ability.  I've been using it myself for many years and find it the ideal tool for teaching, both online and in a classroom.  But too many slideshow presenters end up making their audience wish they weren't watching the presentation. 

I am sure you have you seen presentations like that. But PowerPoint presentations don't need to be dull and boring, and that is why I decided to create this course.

My goal for this course is twofold:

1. To teach you how to use PowerPoint, so you are comfortable and competent finding your way around the interface. When you need to create a presentation, I want you to feel confident in using PowerPoint, even excited.

2. To explore the basics of good presentation design. We'll consider what makes a presentation boring and try our best to avoid those things. We'll look at how you can keep your audience engaged and interested in what you are saying by strategically using the tools built into PowerPoint.

The ultimate goal of this course is to teach you to create engaging PowerPoint presentations that entertain and educate your audience, while keeping them awake and focused on you. I want to teach you to create PowerPoint presentations that you are proud of, and people talk about – in a good way.

This course uses PowerPoint from Office 365, so it is the most up-to-date version.  If you use an older version, the screens may be a little different.

What is covered:

• a thorough understanding of the PowerPoint interface and how to use it.
• How to set up your PowerPoint presentations the correct way from the start.
• The principles of good design when it comes to PowerPoint presentations. You'll learn about the mistakes most presenters make and how to avoid them in your own work.
• The slide master, and how to use it effectively in your own workflow, to make creating presentations easier and more efficient.
• How to insert objects into slides, align them, selecting them with the selection pane, Z order, grouping, and much more.
• Adding an formatting text, including word art to add a fancy twist to your text.
• Adding shapes, joining shapes, flipping and rotating, and the format shape options. We'll also look at the format Painter, as well as a range of merge tools built into PowerPoint to create new and interesting ways to manipulate shapes.
• Adding pictures as well as removing picture backgrounds inside PowerPoint. 
• The benefits of adding vectors and icons.
• Smartart.
• Adding charts and configuring them to show only the information you want them to show, with a look at chart elements, and chart data.
• Adding and configuring tables to hold data.
• Adding audio and video.
• Choosing the best transitions for your slides.
• Adding animations to your slides and using them strategically to draw the eye of your audience to the part of the slide you are focusing on.
• Transition and animation timing.
• Motion path animations.
• Using the animation pane to fine tune the sequence of animations on your slide.
• Stacking animations so that a single object can have more than one animation on a slide.
• Setting up the slideshow to run full screen or in a window, or using the outstanding presenter view which gives you all of the tools you need to create that perfect presentation.
• Printing stuff, including handouts for your audience or notes for yourself.

We end the course by creating a demo presentation of a real-world application while trying to incorporate the ideas we discussed about good slide design to make our presentation stand out from the crowd.By the end of this course you will be both confident and competent in using PowerPoint to create amazing presentations.

With 117 lectures and over 10 hours of video, this is a comprehensive course that assumes no prior knowledge of PowerPoint.

This course was released this week, so is brand new.  To get it at 9.99, follow this discount link:

https://www.udemy.com/course/powerpoint-training/?couponCode=8712EE5F109E1B86C836

Please note that unused coupons will expire in 5 days.

I hope to see you on the inside.

cheers

Andy Williams

 

 

10 Cheyne Walk
Northampton Northamptonshire NN1 5PT
UNITED KINGDOM

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How to do competitor research for SEO

Improve your SEO strategy and get a leg up on your competition with a little trick I like to call spying...

Hi friend, I just posted How to Do Competitor Research for SEO on the Bruce Clay blog. Spying on your competitors is one of the best ways to identify your company's strengths and weaknesses. But it can also lead you down a rabbit hole of endless research. I've simplified this process with tools and tips to show you how to do competitor research. Use these tried-and-true steps to help improve your SEO strategy. I hope you enjoy: https://bit.ly/33ResSw Best to you, Bruce BruceClay.com 2245 First St. #101  Simi Valley, CA 93065   +1 (805) 517-1900, ext. 7008 Manage your subscription