Bruce Clay's Predictions for Digital Marketing in 2018

Be informed to make the most of your marketing budget this year.

Be informed to make the most of your marketing budget this year. Hi friends, I've just published one of my most important posts of the year: Bruce Clay's Predictions for Digital Marketing in 2018. Marketers across the board are facing receding budgets this year, as the C-suite is increasingly unwilling to dole out money without solid proof of results. Connecting the dots of customer journeys, however, is still not easy. To help you make your budget go further, I've laid out my predictions for mobile first, voice search, content, linking, speed, SEO, ecommerce, machine learning, virtual reality, video and more. Google and technology keep advancing. I expect a significant "disturbance in the force" when companies that have rested on their brand realize that the search engine's indexed content has changed enough to upset their rankings. Avoid this fate by being ahead of the trends! Read the full post: http://bit.ly/2EKuVsX Thanks and best to you for a successful year, Bruce Bruce Clay, Inc. www.BruceClay.com 805-517-1900 P.S. Want to take SEO Training? I will travel soon to personally teach 3 classes:           Jan. 29-Feb. 2 in Simi Valley, California           Feb. 7-9 in Gurgaon, India           Feb. 20 in Milan, Italy I know of no better way to move your SEO strategy light years ahead than to take our in-person, in-depth training. Find out more & register here:  http://bit.ly/2EMwPtf Let's connect on social!

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Are Writers Expected to Do SEO?

New WordPress SEO Tools to Support Content Writers

Tools that help writers make informed SEO decisions Hi friends, There's a new post on the blog that addresses a crucial question for marketers, writers and optimizers: Are Writers Expected to Do SEO? We're in a time when writers carry a heavy responsibility. They produce the content that marketing engines need to drive sales forward. In fact, 72% of marketers surveyed said relevant content creation is the most effective SEO tactic. It makes sense, then, that writers should be equipped with tools that help them make informed SEO decisions along the way to making relevant, optimized content.  The content marketing industry is becoming more data-driven. Writers have adapted by becoming more technically savvy, using tools that provide data to justify why a particular piece of content is needed, as well as tools to show how it's performing after publishing.  Read about the SEO tools supporting content writers and tell me what you think. Are writers expected to do SEO? Read the full post: http://bit.ly/2FmC4AJ Thanks and best, Bruce Bruce Clay, Inc. www.BruceClay.com 805-517-1900 Let's connect on social!

Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065 SafeUnsubscribe™ peterhanson198@gmail.com Forward this email | Update Profile | About our service provider Sent by bruce@bruceclay.com in collaboration with Try it free today

The Digital Marketing Conference Calendar Updated for 2018

250+ Events Across the Globe Organized by Region, Focus and Date

2018 Digital Marketing Conference Calendar Hi friends, Today on the blog you'll find the 2018 Digital Marketing Conference Calendar just updated by senior technical writer Paula Allen. We've organized this massive list of 250+ digital marketing conferences around the world in three ways. You can view events by regional location, by topic focus, or by month on a calendar that can also be downloaded. Where else but a digital marketing conference can you learn from the top experts in  advertising and PPC, affiliate marketing, blogging and content marketing, data and analytics, retail and ecommerce, search, social, UX and conversion, web development and WordPress in a single day? See all the digital marketing in-person events of 2018 to start your planning here: http://bit.ly/2CXri2C Thanks and best, Bruce Bruce Clay, Inc. www.BruceClay.com 805-517-1900 Let's connect on social!

Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065 SafeUnsubscribe™ peterhanson198@gmail.com Forward this email | Update Profile | About our service provider Sent by bruce@bruceclay.com in collaboration with Try it free today

How Do I Rank Higher in Google Local Search Results?

Our 41-point checklist for local SEO

How Do I Rank Higher in Google Local Search? Hi friends, My just-published post on the BCI blog addresses a crucial question: How Do I Rank Higher in Google Local Search? Showing up in Google's search engine can be extremely beneficial to your local business. That's the good news. The bad news: Google doesn't care if you rank high or low. It cares only that there are quality results that answer the query to the total satisfaction of the searcher. So the pressing question is, how do you rank higher on Google Maps and Google local search results? Improving your local search rankings is possible, and I've compiled 41 factors you need to know for local SEO. The results will be very real! Read the full post: http://bit.ly/2jyx0iS Thanks and best, Bruce Bruce Clay, Inc. www.BruceClay.com 805-517-1900 Let's connect on social!

Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065 SafeUnsubscribe™ peterhanson198@gmail.com Forward this email | Update Profile | About our service provider Sent by bruce@bruceclay.com in collaboration with Try it free today

How Close Are We to Search Engine Marketing Running Itself?

A look at current advances in SEM automation

How Close Are We to Search Engine Marketing Running Itself? Hi friends, There's a new post today on the blog by SEM manager Armen Keshishian. How Close Are We to Search Marketing Running Itself? Find out. All around the web are speculations regarding artificial intelligence (AI) and the future of our civilization. The idea that computers will take over the majority of jobs in the workplace today has become well accepted. Some careers will be destroyed, although many more will be born as a result. Warren Buffett stated that he believes AI will kill jobs but is ultimately good for society. Elon Musk is attempting to morph nature and technology with his new idea for Neuralink, a company he is launching to merge man and machine. And Mark Cuban thinks that the world's first trillionaire will be as a result of AI. So what? How does this affect your day to day, or even your future? To understand the trajectory of SEM automation, we take a brief look at PPC history and the news about machine learning technologies in the online advertising space. So who is the real winner when every business gets to take advantage of machine learning? Everyone involved! Why? Read the full post: http://bit.ly/2j8dFoe. Thanks and best, Bruce Bruce Clay, Inc. www.BruceClay.com 805-517-1900 Let's connect on social!

Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065 SafeUnsubscribe™ peterhanson198@gmail.com Forward this email | Update Profile | About our service provider Sent by bruce@bruceclay.com in collaboration with Try it free today

EzSEO Newsletter - Miss Any Free Courses?

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EzSEO Newsletter - Miss Any Free Courses?
Dr. Andy Williams

http://ezseonews.com

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Hi Peter

Over the last week I've published lists of 20 free Udemy courses that are of interest to entrepreneurs and those working online. If you missed any of my recommendations, you can find all 20 listed here:

https://ezseonews.com/courses/top-20-free-udemy-courses/

If you have any favourite Udemy courses, free or paid, please leave a comment at the end of that article.

That's all for now.

Andy Williams

http://ezseonews.com


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If you enjoyed this newsletter, please recommend it to your friends. Also if you have any tips of your own, questions or comments, please leave a comment at the online version of this newsletter: http://ezseonews.com

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