Why leaders invest in Bruce Clay SEO & AI Training

Here's what some prior training students had to say about Bruce Clay's in-person training, and why it's worth your investment..

Hi friend,   For over 20 years, thousands of SEOs, marketers, executives and business leaders have learned Bruce Clay's methodologies for successfully competing in search.    Here's what past in-person training attendees report:   "The Bruce Clay training was a great way to solidify any areas that may have been vague for an experienced SEO and provides a great base building out strategy going forward." - Jennifer, Minneapolis, MN   "From my experience in attending this course, I seriously doubt that you will be able to find a better one out there. Speaking from someone who has no time to waste and a small budget to work with, I am glad that I took the time and it was worth every penny." - Gary, Birmingham, AL   "I would highly recommend this course for anyone whether your new to SEO or if you have 10 years of experience. You will come out of this course with a new plan to better attack the search engines to get ahead of your competition."  - Michael, Lewes, DE   With AI Overviews reshaping discovery and competition intensifying, the stakes have never been higher.   This February 10–12, you'll learn the SERP Visibility framework that will keep your brand competitive in AI-driven search. Enroll in the In-Person SEO & AI Training Now Investing in Bruce's training is one of the smartest moves you can make if you want to maintain a strong online presence. Your business can't afford to wait.   Best,   Bruce Clay Inc.   BruceClay.com, 2245 First St. Suite 101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

Bruce Clay SEO & AI Training: Your 3-Day Roadmap To Succeed in Search

Get exclusive personalized SEO and AI instruction from the "Father of SEO" himself! Enroll now to learn the SERP Visibility Framework that works...

Hi friend,   The era of chasing organic rankings and blue links is over.   Now, success in search is defined by SERP Visibility — the ability to dominate all aspects of the search results page, from featured snippets to People Also Ask boxes and AI Overviews.   Bruce Clay's framework goes beyond keyword research and link building. It teaches you how to structure content and signals to be instantly recognizable, interpretable and promotable by large language models (LLMs) and Google's ranking systems.   In our next In-Person SEO & AI Training, happening February 10–12, we cover a lot more than SEO core concepts, local search optimization, technical SEO and structuring content for AI — you'll learn how to transition your mindset from "ranking for a keyword" to "achieving total AIO visibility" for your business's core topics.   Ready to implement AIO and maximize your SERP visibility? Enroll in the In-Person SEO & AI Training Now   This curriculum gives you the roadmap to drive measurable growth from SEO in the AI era. The longer you wait, the more visibility your competitors gain in the places that matter most. Don't get left behind!   Early registration and group discounts are available, so sign up today and come ready for expert SEO and AI strategies you won't get anywhere else.   Best,   Bruce Clay Inc.   BruceClay.com, 2245 First St. Suite 101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

Is Your Brand Ready? 90% of Businesses Worry About AI SEO

AI-powered search is changing the game, and 93% of marketers face barriers to implementation. Learn how to adapt your strategy for the era of GEO and AI Overviews.

Hi friend,   Today on the Bruce Clay Blog, we discuss How Are Brands Preparing for AI SEO?   As AI-powered search results and "zero-click" answers dominate the SERPs, a staggering 90% of businesses are concerned about losing organic findability. Many marketers feel unprepared to bridge the gap between traditional SEO and the new era of Generative Engine Optimization (GEO).   Our latest article breaks down the recent data on AI SEO sentiment and provides a strategic roadmap for maintaining visibility. We explore how to balance AI Overview citations with traditional "blue link" rankings to achieve total SERP dominance.   In this Article, you'll learn: Why the top three blue links still outperform AI Overviews for driving actual clicks. How to overcome common barriers to GEO implementation and secure necessary resources. The psychological shift from chasing clicks to prioritizing brand inclusion in AI answers. A 9-step action plan for integrating AI tools into your existing SEO workflows. Read the Article Now Best,   Bruce   P.S. We can help you optimize your SEO strategy to align with the buyer's journey and drive measurable results. Meet with our team today and find out how.   SEO & AI insights from Bruce Clay to your inbox Share this link with a friend or colleague and tell them to subscribe to the Bruce Clay Blog: bit.ly/BruceClayBlog BruceClay.com, 2245 First St. Suite 101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

From Optional to Operational: How CMOs Are Scaling AI

Most CMOs say AI is a growth driver, but the talent gap remains a hurdle. See how leaders are turning optimism into action and where they are betting big on GenAI.

Hi friend,   Today on the Bruce Clay Blog, we discuss How CMOs Are Turning AI Optimism into Action.   Is AI still just an experiment for your marketing team, or has it become essential? Data from 2025 reveals that CMOs are no longer just exploring GenAI, they are aggressively operationalizing it to drive 5%+ growth and redefine customer experiences.   This article dives deep into the latest research from BCG and IBM, outlining exactly where today's top marketing leaders are investing their budgets, how they are bridging the critical talent gap, and which specific AI strategies are delivering measurable returns right now.   In this Article, you'll learn: Investment Priorities: Discover why 71% of CMOs are planning $10M+ annual investments in GenAI and where that money is going (from predictive analytics to AI agents). Operational Shifts: Learn the top three marketing areas undergoing transformation, including specific use cases for content creation and translation. Talent Solutions: Uncover the 5 strategies CMOs are using to solve the "AI talent gap," from cross-functional pods to identifying internal super users. Future Roadmap: Get a 14-step action plan for effectively integrating AI into your marketing strategy for sustainable growth. Read the Article Now Best,   Bruce   P.S. We can help you optimize your SEO strategy to align with the buyer's journey and drive measurable results. Meet with our team today and find out how.   SEO & AI insights from Bruce Clay to your inbox Share this link with a friend or colleague and tell them to subscribe to the Bruce Clay Blog: bit.ly/BruceClayBlog BruceClay.com, 2245 First St. Suite 101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences