Search Engine Optimization

Wednesday, January 15, 2025

What to analyze in the search results when doing keyword research

Read "What Should I Analyze in the Search Results When Conducting Keyword Research?" now on the Bruce Clay Blog.

Hi friend,

I just posted What Should I Analyze in the Search Results When Conducting Keyword Research? on the Bruce Clay Blog.

There's a lot more that goes into keyword research than just picking certain words — you also have to analyze the SERPS for clues about how to build a competitive content strategy.

This article guides you through three things you should be looking for in the search results when doing keyword research. You'll learn how to find opportunities and gaps in competitor strategies to help you produce content that ranks.

Here you go: bit.ly/3Cd39bZ

Best,

Bruce

Struggling with keyword research? Unsure where to start when doing competitor analysis? Let our SEO experts do the work for you.
Arrange a free consultation with us today.

Tuesday, January 14, 2025

The importance of user intent in SEO

Hi friend,

The latest article is ready for you to read on the Bruce Clay Blog: What Is the Importance of User Intent in Search Engine Optimization?

Knowing what your audience wants, and giving it to them at the exact moment they need it, doesn't just improve your SEO — it establishes trust with your brand and gives you more opportunities to convert. That's why it's so important to understand user intent.

In this article, we explain user intent and why it's one of the keys to SEO success. You'll learn about the four different types, how they impact SEO strategies and how to master user intent from keyword research to updating your content.

Here you go: bit.ly/4afKVmy

Best,

Bruce

Need help building an SEO program that drives more traffic, leads, conversions and revenue? Arrange your free 1:1 consultation with us today.

Monday, January 13, 2025

Why businesses and SEOs train with Bruce Clay

Hi friend,

Our next In-Person SEO Training With Bruce Clay is just over 2 weeks away.

When businesses need better SEO performance, and when SEOs need to upskill, they turn to Bruce Clay. Why? Because for nearly 30 years, Bruce has been the reliable expert who provides quality training that delivers measurable results.

Here's what some of our previous training attendees have to say:

"The Bruce Clay training is the real deal. Bruce knows Google better than Google. It is great that an expert of his caliber is willing to share his knowledge to help others."

Martin R. - Buffalo, NY

"This course gave me full power over my company's SEO. It liberated me from trusting SEO consultants because of my limited knowledge and gave me back control of our websites and budget. I'm eager to continue learning!"
Josh - Bell, CA

"Very comprehensive and ACCURATE! There is too much BS, but Bruce has put together 100% factual data that could be applied immediately."
Garry - Encinitas, CA

If you're serious about succeeding online in 2025, now is the time to train with the "Father of SEO." Over three days, you'll get exclusive access to proven SEO strategies and experts insights you won't find anywhere else.

Registration closes next Tuesday, January 21st — reserve your seat now before time runs out!

Best,

Bruce Clay Inc.

Thursday, January 9, 2025

Build a better content strategy with SEO training

Read "How SEO Training Can Transform Your Content Strategy" now on the Bruce Clay Blog.

Hi friend,

Today you'll learn How SEO Training Can Transform Your Content Strategy on the Bruce Clay Blog.

Developing quality content that generates more website traffic continues to be one of the biggest obstacles in content marketing, according to HubSpot's State of Marketing Report 2024 (link in article).

Fortunately for content creators, strategists and marketers alike, SEO training is a great solution that can overcome this challenge.

In this article, we explain how training helps you build a better content strategy by covering SEO content fundamentals, how to improve content quality and more. You'll learn why SEO training is more than an investment in education — it's a strategic move that can drive significant results for your business.

Here you go: bit.ly/40pNAXK

Best,

Bruce

Learn how to produce better content and better results from your SEO efforts in three days. Join us for our next In-Person SEO Training With Bruce Clay, happening January 28–30. Reserve your seat before it's too late!

Monday, January 6, 2025

Join Bruce Clay for SEO training that actually delivers

Register now for the In-Person SEO Training With Bruce Clay.

Hi friend,

There are no shortages of SEO training options, but most of them fail to deliver on what they promise.

Many courses teach strategies that are already outdated. Or, they might offer a one-size-fits-all approach that's great in general but doesn't address your specific website needs. And it's not uncommon to find training instructors that are marketers first, not SEOs. The expertise isn't there.

If you're serious about competing online in 2025, the In-Person SEO Training With Bruce Clay is what you need.

In just three days, you'll get:

Proven strategies for 2025: Learn the latest advanced SEO techniques, from AI optimization to E-E-A-T content, from an industry expert with 29 years of experience.
Personalized guidance: Get personalized instruction from the "Father of SEO" who will teach you what works and what doesn't. With small class sizes, your specific questions will be answered.
Practical, actionable insights: Walk away with clear, step-by-step actions to apply to your website immediately.
... and much more!

Reserve your seat: In-Person SEO Training With Bruce Clay

Need to train several team members? Contact us for group discount information.

Don't waste your time or money on training that will set you up for failure from the very beginning — our in-person class is the right choice on the path to SEO success now and into the future.

Best,

Bruce Clay Inc.