The digital marketplace is oversaturated and overcrowded. And in order to position yourself above the rest, you need to establish a strong brand authority.
How do you build customer trust? How do you maintain that trust and keep them coming back to your website?
This article helps answer those questions, and it gives you strategies to improve your credibility and visibility.
If you find your leads are dwindling, it's likely because your traffic is suffering. You need to bait the fish with SEO…
Hi friend,
It's pretty clear that the world has been slow to recover from the impacts of the last few years.
I'm seeing dwindling numbers across the board for many businesses — traffic, leads, sales and revenues are falling.
How do you stop the bleeding? In the mantra of SEO, "it depends."
Buying ads via PPC might earn you quick wins. You can take the "flood the web with content" approach at the risk of your website search engine ranking.
Or you could utilize the power of SEO to generate your leads.
Here is my favorite analogy for generating leads: If you want to catch fish, you must use the bait the fish are biting and fish where the fish are. In practical terms:
Define the ideal fish – a suitable large-fish client, not always a whale.
Find a desired outcome that the ideal fish has been looking to solve.
Build a program that delivers those specific results for that ideal fish.
Find out where the ideal fish are hanging out and put an offer in front of them.
Convert the fish with a pressure-free, trusted expertise sales approach.
It takes knowledge and expertise to successfully catch the fish. An expert SEO firm may be needed, or you can build your own team of experts through SEO training.
There are a lot of training options out there. If you go this route, you must do your due diligence and look into the credentials of who's providing the training. Many programs are taught by amateurs who believe they are experts because they read blogs or articles.
We offer SEO training designed by experts who average 10 years of experience in the industry. Our program fixes the problems of dwindling traffic and leads. And if we can teach you how to catch the fish, what would that mean for your business?
I'm interested to hear your thoughts.
Best to you, Bruce
BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008
It can be very challenging for businesses to keep up with the demand to produce quality content, that's why many are turning to AI for help. And while AI tools are great at improving efficiency, there are some drawbacks.
This article highlights the benefits of using AI content creators and the things you should be aware of to avoid hurting your SEO strategy.
In the coming weeks, we'll discuss more about AI, how to use it in content marketing and how it can help you scale your marketing efforts, so stay tuned. And in the meantime, give us a call if you have any questions or need help accelerating your content output.
AI is revolutionizing e-commerce faster than ever — to stay competitive, it's important to understand how this technology is shaping the future and how you can implement it into your workflow to improve efficiency.
This article highlights the ways e-commerce brands are utilizing AI to elevate their shopping experience. We discuss the barriers to AI integration and give you tips on how to overcome them so you can generate more sales and revenue.
The days of sales finding your audience and selling to them are over. Today's reality is that your audience finds you…
Hi friend,
As a business owner myself, I know how hard it is to try new things when traditional marketing methods have worked in the past.
The reality is that the old school methods of finding your audience are no longer effective. The companies that focus on outbound marketing are losing.
Why? Because in this new digital world, people turn to search engines to find you. Communication has gone from outbound to inbound. This is why businesses must prioritize SEO as a strategic initiative.
SEO directly impacts the number of people that look for you. If you're not doing SEO, no one will find you online. But if you invest the time, money and resources, it can be a game changer for your business.
There are many ways to learn how to do SEO, but we've found training to be one of the most effective. And the great thing about SEO training is that your entire company benefits from it — your website, marketing team, IT department, C-suite — even your target audience benefits when properly trained staff have optimized a site for SEO.
We've got a training and membership program that teaches everyone from all skill levels and backgrounds how to do SEO the right way. There's no better option to learn expert methodologies and best practices that get real results. I encourage you to check out the site to see how it can benefit your company.
Best to you, Bruce
BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008
