Be careful about working with people or firms who claim to know how to do SEO. Doing SEO wrong can lead to disaster…
Hi friend,
It's a story we hear all the time from clients:
"Bruce, we've worked with an SEO firm before and it didn't work out. We implemented their recommendations and were penalized by Google. Our traffic completely tanked and we lost several spots in ranking."
Does this sound familiar?
The consequence of doing SEO wrong is disaster — lost traffic, ranking, visibility and revenue. And the fundamental way of avoiding disaster is to get educated. It takes ongoing training to learn how to successfully compete in search.
I've found most SEO training offerings to be taught by inexperienced professionals who think they know SEO because they read articles and blogs. The course itself is take it and forget it. And if you have a question on something, forget about getting an answer timely (or if at all).
We've been training people how to SEO the right way for 27 years. Our approach to training keeps people engaged so that they actually understand the complexities of SEO. We built a program that stays current with the industry so that members always stay one step ahead of the competition. And it's taught by experts who give you the right answers the first time, every time.
SEOtraining.com solves the issues with lack of education and getting bad advice. If it can solve your problems, what would that mean for your business? It's worth giving it a shot to find out.
Best to you, Bruce
BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008
Follow these strategies to boost your business's visibility in local search results, optimize your Google Business Profile, local citations and more...
Businesses that operate in specific geographic areas know that a strong local presence is key for success. Customers typically search for services that are close by — if you don't show up in the local results, you're losing out on foot traffic, revenue, trust and loyalty.
This comprehensive guide is filled with advanced techniques to help you optimize your site for better local performance. You'll learn how to improve your Google Business profile, build a solid keyword strategy, generate positive reviews and much more. If you want to improve your local SEO, I recommend bookmarking the page.
If your SEO campaign is underperforming, it's likely because stakeholders and decision makers don't understand the value of SEO…
Hi friend,
We were recently contacted by a nationwide drug screening company in need of help with their underperforming website.
We uncovered numerous problems — technical issues, poor user experience and toxic backlinks. But the biggest problem the company faced was that no one was on the same page.
The web development team developed the site without adhering to proper SEO standards. And worst of all, they were unresponsive when asked to implement technical corrections.
A lack of company buy-in is the biggest problem we face in the SEO industry. There's no uniform knowledge, no consistency, people don't work together or talk to each other.
The result of this problem is disaster. And in these times of uncertainty, some businesses may never survive disaster.
That's why it's important for companies to prioritize SEO as a strategic initiative.
The fundamental way to accomplish this is to get proper training. But the biggest problem with SEO training is that most programs are once and done, not continual.
We built an SEO training platform that fixes the problems of training. It's frequently updated with resources and provides multiple opportunities to ask questions. I encourage you to sign up for SEOtraining.com — I think you'll find it to be one of the best investments you'll ever make.
Oh and by the way, our team educated the entire staff of the drug screening company I mentioned above and got all stakeholders to buy in. Once we got all the departments talking to each other and on the same page, their organic traffic jumped 166% and their user experience improved significantly by meeting the Core Web Vitals threshold.
That's the power of company buy-in. How would your business change if everyone in your organization understood the impact of SEO? It's time to get them trained.
Best to you, Bruce
BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008
It may not seem like it, but there's a deep relationship between branding and SEO that can drive success for your business.
In this article, we discuss why building a strong brand goes beyond recognition — it creates trust and builds credibility that search engines are likely to favor. You'll also get practical tips to strengthen your brand online.
The companies that are winning in the search results have the knowledge and resources to utilize SEO correctly. Are you one of them?
Hi friend,
SEO is vital to your staying in business on the web. Without it, you will pay through the nose for ads and struggle to compete.
The companies that win the traffic understand one important concept — SEO is about beating the competition, not the algorithm.
They know that every website is imperfect against the algorithm. When Google evaluates which pages to serve in its search results, it chooses the least imperfect compared to others for that query.
In other words, the winners know what it takes to successfully compete in search. If they're not working with an expert SEO agency, they are providing training for their employees.
Fully understanding SEO is the difference between winning and losing. Where does your business fall on the spectrum? Do you have the expertise it takes to win? If you're lacking the knowledge, have you considered getting your staff trained?
You might want to check out our SEO training and membership program. We can fix the lack of education problem and can help you transform your website into the authority that gets the traffic. It's worth giving it a shot if you want to be a winner.
Best to you, Bruce
BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008
