Google's AI Overviews are changing click behavior. Learn what it means for your metrics and how to adapt your SEO strategy...
Hi friend, Today on the Bruce Clay Blog, you'll learn How Google's AI Overviews Are Changing Click Behavior and SEO Metrics. Google's AI Overviews are generating increasingly sophisticated answers right on the SERP, before the organic results are even displayed. In Q1 of this year, these overviews reached 1.5 billion monthly impressions, curating insights from various sites and shaping user choices before a single click. It's up to us to understand this shift and adapt our SEO strategies accordingly. In this article, you'll learn: - Why AI Overviews sometimes reduce click-through rates, even for top-ranked pages
- New SEO metrics and approaches that capture visibility beyond traditional clicks
- How to align your pages and content structure to be AI-overview friendly and still drive traffic
- ... and more
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