If your SEO campaign is underperforming, it's likely because stakeholders and decision makers don't understand the value of SEO…
Hi friend,
We were recently contacted by a nationwide drug screening company in need of help with their underperforming website.
We uncovered numerous problems — technical issues, poor user experience and toxic backlinks. But the biggest problem the company faced was that no one was on the same page.
The web development team developed the site without adhering to proper SEO standards. And worst of all, they were unresponsive when asked to implement technical corrections.
A lack of company buy-in is the biggest problem we face in the SEO industry. There's no uniform knowledge, no consistency, people don't work together or talk to each other.
The result of this problem is disaster. And in these times of uncertainty, some businesses may never survive disaster.
That's why it's important for companies to prioritize SEO as a strategic initiative.
The fundamental way to accomplish this is to get proper training. But the biggest problem with SEO training is that most programs are once and done, not continual.
We built an SEO training platform that fixes the problems of training. It's frequently updated with resources and provides multiple opportunities to ask questions. I encourage you to sign up for SEOtraining.com — I think you'll find it to be one of the best investments you'll ever make.
Oh and by the way, our team educated the entire staff of the drug screening company I mentioned above and got all stakeholders to buy in. Once we got all the departments talking to each other and on the same page, their organic traffic jumped 166% and their user experience improved significantly by meeting the Core Web Vitals threshold.
That's the power of company buy-in. How would your business change if everyone in your organization understood the impact of SEO? It's time to get them trained.
Best,
Bruce
BruceClay.com, 2245 First St. Suite 101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008
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