SEO isn't a channel — it's the backbone that supports your online presence

Learn why SEO is the infrastructure powering your entire digital strategy and how to integrate it across every team in the organization...

Hi friend,   Be sure to read the latest on the Bruce Clay Blog: SEO Isn't a 'Channel.' It's an Infrastructure.   We've helped companies improve their rankings and visibility for over 29 years. And one thing we've learned is that the biggest SEO mistakes happen when it's treated like a separate marketing channel instead of the infrastructure that supports your entire website.    (If you're thinking SEO is dead in the AI era, it isn't. You still need to do SEO if you want to be cited, linked and visible when AI Overviews show up for your audience's queries.)   Whether you're building pages, launching campaigns, or redesigning your site, SEO must be built into every strategy to get the best results.    In this article, you'll learn: Why the "channel mentality" is costing you rankings, clicks and conversions Ways to make SEO a shared responsibility across teams How to integrate SEO into website performance, architecture, content and measurement Read the Article Now   Best,   Bruce   P.S. If SEO is treated as a separate initiative in your organization, we can help you integrate it into the operations across all your teams. Meet with our team and find out how.   Expert SEO & AI insights delivered to your inbox Share this link with a friend or colleague and tell them to subscribe to the Bruce Clay Blog: bit.ly/BruceClayBlog BruceClay.com, 2245 First St. Suite 101, Simi Valley, CA 93065, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences