We're in a time when writers carry a heavy responsibility. They produce the content that marketing engines need to drive sales forward.
In fact, 72% of marketers surveyed said relevant content creation is the most effective SEO tactic. It makes sense, then, that writers should be equipped with tools that help them make informed SEO decisions along the way to making relevant, optimized content.
The content marketing industry is becoming more data-driven. Writers have adapted by becoming more technically savvy, using tools that provide data to justify why a particular piece of content is needed, as well as tools to show how it's performing after publishing.
Read about the SEO tools supporting content writers and tell me what you think. Are writers expected to do SEO?
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