Wednesday, April 5, 2017

The REAL Impact of RankBrain on Web Traffic

How to evolve your digital marketing strategy for machine learning search algorithms.

Hello friends,
 
We're entering a new era of optimizing for search engines. And no, SEO is not dead.

While many things stay the same in search, we can't deny the new path we're on with the introduction of machine-learning systems like Google's RankBrain.

I wanted to share with you my latest post The REAL Impact of RankBrain on Web Traffic. Let me know what you think.

The concept of RankBrain may seem technical and daunting, but it's one that CMOs and not just technically savvy SEOs must understand to be competitive in the months to come.

In this post I cover:
  • What RankBrain is.
  • How search results are changing.
  • How to evolve your digital marketing strategy for machine learning search algorithms.
  • And why you might need PPC advertising even more than ever.

Thanks and very best,
Bruce

Bruce Clay, Inc.
805-517-1900

Let's connect on social!
Bruce Clay, Inc., 2245 First Street, Suite 101, Simi Valley, CA 93065
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