Hello friends, We're entering a new era of optimizing for search engines. And no, SEO is not dead. While many things stay the same in search, we can't deny the new path we're on with the introduction of machine-learning systems like Google's RankBrain. The concept of RankBrain may seem technical and daunting, but it's one that CMOs and not just technically savvy SEOs must understand to be competitive in the months to come. In this post I cover: - What RankBrain is.
- How search results are changing.
- How to evolve your digital marketing strategy for machine learning search algorithms.
- And why you might need PPC advertising even more than ever.
Thanks and very best, Bruce Bruce Clay, Inc. 805-517-1900
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