What to do with webpages that get no traffic

Here's what to do with low-activity webpages in your SEO program — and it may not be what you think...

Hi friend,   Has your website accumulated a bunch of pages that get little to no traffic? You'll want to read the latest post on the Bruce Clay Blog to learn what to do about it: Remove or Keep? What To Do With Low-Activity Webpages   Whether it's old blog posts, outdated product pages, or landing pages that never converted, what you do with these pages affects your entire site structure and visibility. And you can't just do nothing — leaving these pages unchecked can dilute your site authority, confuse search engines and hurt your SEO performance.   In this article, you'll learn: Why low-performing pages can hurt your site's rankings When to delete a page, redirect it, or refresh the content How to preserve valuable links and user experience Smart ways to consolidate and silo content for better search performance ... and more Read the Article Now   Best,   Bruce   P.S. Not sure which pages to cut, keep, or improve? We can review your site and help you make the right choices for your website. Arrange your free consultation now BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

[Bruce Clay SEO Training] Sign up for our next class

Our next In-Person SEO Training With Bruce Clay is August 12–14! Don't miss this chance to train with the "Father of SEO" and learn his proven SEO methods...

Hi friend,   It's no surprise SEO has changed a lot in 2025. We're seeing the rise of AI tools and AI overviews, not to mention Google keeps changing the SERP layout, pushing organic rankings almost to the bottom of the page.   If you're feeling overwhelmed or struggling to keep up with the changes so far this year, you're not alone. We understand how difficult it can be to succeed in search, and we're here to help.   Join us August 12–14 in Southern California for an extensive 3-day In-Person SEO Training With Bruce Clay. Sign Up Here for Training   You will: Get expert hands-on instruction on what works now Learn how to adapt to AI's impact on search Prep your website, business and career for success in 2025 and beyond If your current SEO strategy isn't generating the traffic, leads and sales your business needs, Bruce's renowned training course can help you turn it around.   Early registration and group discounts are available, so sign up today and come ready to improve your SEO.   Best,   Bruce Clay Inc.   BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

Why differentiating your brand is important to SEO

Google says it wants to help smaller, independent creators to rank, but they need to differentiate somehow. Google explains why...

Hey friend,   The latest article on the Bruce Clay Blog is ready for you to read: Google Explains Why Having a Differentiating Brand Is Important To Search Visibility.   Competing for top positions in Google search is tough. But it's even tougher when you're a small brand going up against industry giants.   Google has acknowledged the issue, and it wants to help — but if you want better rankings, you'll need to differentiate your brand.   In this article, you'll learn: Why Google says brand differentiation is key to ranking How being small but unique is an SEO advantage What signals help Google trust and reward your brand Useful tips on how to build a strong brand Here you go: bit.ly/3YM4yhR   Best,   Bruce   Share our SEO tips, strategies and advice with someone you know. Tell them to subscribe to the Bruce Clay Blog: bit.ly/BruceClayBlog BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences

How to identify and resolve search engine penalties

Suddenly experiencing traffic or ranking loss? You may have been hit with a search engine penalty. Here's how to diagnose and fix...

Hi friend,   Head over to the Bruce Clay Blog now to learn How To Identify and Resolve Search Engine Penalties.   Is your website suddenly losing traffic or rankings? You could be dealing with a search engine penalty. The longer it goes unresolved, the more it can damage your online presence — and ultimately the business.   In this article, we explain the types of search engine penalties, how to look for signs your site may be penalized, the steps to fix them and much more.   Here you go: bit.ly/3FbbJJG   Best,   Bruce   P.S. If you've been impacted by a Google penalty, we can help you recover and get your website performance back on track. Arrange a call with us today. BruceClay.com, 100 W. High Street #1338, Moorpark, CA 93021, +1 (805) 517-1900, ext. 7008 Unsubscribe Manage preferences